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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep192013

Nationwide Insurance Changing Position, Shifting Dollars As Nascar Marketing Partner

By Barry Janoff

September 18, 2013: In its advertising campaign, insurance company Nationwide claims, "Nationwide is on your side."

The Columbus,Ohio-based company will remain on Nascar's side, but in a significantly different position.

Nationwide Insurance said that after the 2014 season, it would no longer be the title sponsor for Nascar's No. 2 series. The company has been the lead partner for the Nascar Nationwide Series since 2008 and is currently in the sixth year of a seven-year deal.

Nascar said that it would seek a new title sponsor for the 33-race series, all of which currently air on ESPN, ESPN 2 and sibling ABC. Broadcast coverage of the series will shift in 2015 to Fox (the first 14 races of the season) and NBC (the last 19 races) under recently signed deals.

As part of its role, Nationwide and Nascar have extended Nationwide’s position as the official auto, home, life and business insurance partner of the racing circuit through 2017. Under the new agreement, Nationwide also becomes the presenting sponsor of the Betty Jane France Humanitarian Award.

Nationwide said it plans to remain a major partner with Nascar but will shift its dollars into the Nascar Sprint Cup Series and also seek a driving team sponsorship deal. The company currently has a two-year, seven-race deal with Ricky Stenhouse Jr.

Drivers Danica Patrick and Dale Earnhardt Jr. appear in Nationwide commercials. The firm recently signed a deal with the NFL's Dallas Cowboys and also with defensive end DeMarcus Ware.

“The Nascar Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors too,” Matt Jauchius, CMO for Nationwide, said in a statement. “We’re proud of the success Nationwide Insurance has attained through our relationships with Nascar and the Nationwide Series. It’s a natural evolution for Nationwide Insurance to move our marketing investment to the Nascar Sprint Cup Series and we’ll continue to put tremendous effort behind all of our Nascar marketing platforms in the years to come.”

According to Steve Phelps,  Nascar's CMO, “As a series entitlement sponsor and savvy marketer, Nationwide Insurance has been an ideal partner to our sport and we’re proud to have them continue to be part of our family of official Nascar partners. The company has been highly successful in using our sport as a platform to enhance its brand and drive its business and has stated publicly how much value they glean as a series sponsor."

Phelps said that Nationwide's plan to continue and expand ts investment in Nascar "is encouraging and speaks to the power of Nascar as a marketing platform.”

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