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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug042014

Nationwide Expands Role With NFL, Deal Adds Second Insurer To League Roster

By Barry Janoff

August 4, 2014: Nationwide Insurance will expand its status with the NFL via a three-year to become an official insurance sponsor of the league. The alliance begins this season and will run through the 2016 campaign.

Financial details were not disclosed.

The NFL has another partner in the category, USAA (United Services Automobile Assn.), which in 2011 signed a four-year pact to become the league's "Official Military Appreciation Sponsor."

Nationwide already has alliances within the league, including partnerships with the Dallas Cowboys, Denver Broncos and Broncos quarterback Peyton Manning. It also has what the company called "significant" media buy with the NFL.

As part of the alliance, Nationwide becomes a founding sponsor of NFL Now, the NFL’s new digital video service; and will be a presenting sponsor of the Walter Payton NFL Man of the Year Award, which honors a player's volunteer and charity work, as well as his excellence on the field.

Nationside, which said that it is "a large NFL media buyer," said that new marketing support would now include the NFL Shield and the collective marks of all 32 NFL teams in its national marketing and advertising campaigns. The company already unveiled plans to include Manning in new marketing to run this season.

“We've made significant media and partnership moves in the NFL space over the past two years to help strengthen our connection with the more than 185 million NFL fans,” said Matt Jauchius, Nationwide’s CMO, said in a statement. “Adding a league relationship is a natural evolution for Nationwide and will afford us the ability to maximize assets nationally, provide more impactful content and better engage fans across screens.”

"Adding a league relationship is a natural evolution for Nationwide and will afford us the ability to maximize assets nationally, provide more impactful content and better engage fans across screens." — Matt Jauchius, Nationwide CMO

According to Jauchius, becoming presenting sponsor of the Walter Payton NFL Man of the Year Award "aligns closely with Nationwide’s philanthropic passion and commitment to be 'More Than a Business.' As Nationwiders, we care, we volunteer in our communities and we help our members feel safe and protected. The Walter Payton NFL Man of the Year Award embodies those same values and we're proud to be associated with it.”

The NFL's new NFL Now, launching this month, will be a digital conduit that can be personalized by users for content from such platforms as NFL.com, NFL Network, NFL Film Archives and NFL teams.

“We are pleased to welcome Nationwide to our roster of sponsors,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We look forward to working with Nationwide to bring more fans closer to our game through important platforms including NFL Now and the Walter Payton NFL Man of the Year Award.”

Manning Now On Nationwide's Side

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