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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar282017

Let’s Be Frank(furter): MLB Deal Names Nathan’s Famous As First Official Hot Dog

By Barry Janoff

(Originally Published in MediaPost)

March 28, 2017: According to the National Hot Dog and Sausage Council, people ate more than 19.4 million hot dogs in MLB stadiums last year, a figure that could rise this season; and on average each hot dog vendor sold about 150 hot dogs per MLB game — 10,000-12,000 hot dogs per season.

Among all of its marketing alliances, MLB has never had an official hot dog. Until now.

MLB has signed a deal naming New York-based Nathan’s Famous Inc. as the league’s official hot dog.

"A game doesn’t feel complete without enjoying a hot dog," Wayne Norbitz, executive board member and former president and COO for Nathan’s, said in a statement.

Financial terms of the pact were not disclosed.

Under terms of the deal, Nathan’s gets use of MLB trademarks in advertising, which the company said it would use to support the alliance. Nathan’s has already unveiled a sweeps to "grant one lucky dog the chance of a lifetime" — winning a trip to the MLB All-Star Game this July in Miami — as well as a potential umbrella tag, "Nathan’s and MLB: Two American Originals."

Nathan’s also becomes an official supporter of MLB’s "Play Ball" platform, which promotes participation in baseball and softball.

Activation during baseball season makes beyond the ballpark.

Americans eat seven billion hot dogs during peak season, from Memorial Day to Labor Day — 818 hot dogs per second, according to the National Hot Dog and Sausage Council.

The brand, founded in 1916 in Brooklyn, NY — its original Coney Island home is at the corner of Surf and Stillwell, also named after its founders, Nathan and Ida Handwerker Way — said it currently has deals with several MLB teams, including the New York Yankees, New York Mets, Miami Marlins and St. Louis Cardinals.

Although the deal boosts Nathan’s visibility among baseball fans, it does not give it access into stadiums or with team’s that have their own hot dog deals.

Aramark, Levy and Delaware North are among the food service providers working with MLB stadiums to supply hot dog variations. Some teams have alliances with local companies.

People who attended Los Angeles Dodgers games in Dodger Stadium last season consumed the most hot dogs in MLB, more than 2.6 million last year — including the iconic Farmer John Dodger Dog — according to the National Hot Dog and Sausage Council.

The Yankees were second, with more than 1.55 million hot dogs consumed, followed by the Cleveland Indians (more than 1.25 million), Texas Rangers (1.2 million) and the World Series champion Chicago Cubs (more than 1 million).

Nathan’s Famous 101st Anniversary Hot Dog Eating Contest is scheduled for July 4 (ESPN).

According to Eric Mittenthal, president for NHDSC, "There are challengers galore, but hot dogs remain king of the concession stand. From childhood through old age there are two things guaranteed to put a smile on your face: baseball and hot dogs. It’s the perfect combination."

NHDSC is currently running its 5th Annual Hot Dog Madness Bracket to determine which MLB team offers the best hot dog and sausage experience. The top dog will be named on April 3. (Details here.)

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