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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May152014

Nascar Drivers Unmasked As Superman, Batman, Flash, Green Lantern

By Barry Janoff

May 15, 2014: What is faster than a speeding, bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound?

Some would say Superman. But following a new alliance between Hendrick Motorsports and Warner Bros. Consumer Products in conjunction with DC Entertainment, the answer would be Nascar drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson and Kasey Kahne.

The four DC Entertainment heroes in the mix include Superman, Batman, Flash and Green Lantern.

According to Hendrick Motorsports, the three-year alliance with Warner Bros. Consumer Products and DC Entertainment would "allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives."

Financial terms were not released.

The alliance will move from animation to reality during upcoming Sprint Cup Series events at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15). At both races, Superman's image will be featured on Earnhardt’s No. 88  National Guard Chevrolet SS.

Among other upcoming potential activations will be more car paint schemes and comic books and digital content incorporating DC Comics superheroes and illustrated likenesses of the Hendrick Motorsports drivers.

The alliance will also enable Earnhardt Jr., Gordon, Johnson and Kahne to have "exclusive opportunities to align with upcoming Warner Bros. Consumer Products and DC Comics-inspired programming and releases."

An online destination, the Superman Hall of Heroes, is being is being created to include items that combine aspects of Nascar with DC Entertainment.

“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ superhero drivers with the superheroes of DC Comics,” Brad Globe, president for Warner Bros. Consumer Products, said in a statement. “This partnership will allow us to offer Nascar and DC Comics fans unique experiences that tap into the story lines of our characters and the successes of these four world-class athletes.”

Support will include Internet, social media destinations such as Twitter and Facebook and on-track activation.

“Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership,” Rick Hendrick, owner of Hendrick Motorsports, said in a statement. “Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas.”

Hendrick Motorsports has had one-offs featuring DC heroes in the past, including a Superman paint scheme that Earnhardt Jr. featured last year at Michigan and a Batman trim on his car in 2012.

“Our partners have activated promotions around Batman and Superman that remain two of the best programs we’ve ever seen at retail,” Patrick Perkins, Hendrick Motorsports’ vp-marketing, said in a statement. “We expect similar success with the Superman Hall of Heroes. It’s an excellent fit for the National Guard and a perfect kickoff to our new association with Warner Bros. Consumer Products and DC Entertainment."

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