Top
QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May152014

Nascar Drivers Unmasked As Superman, Batman, Flash, Green Lantern

By Barry Janoff

May 15, 2014: What is faster than a speeding, bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound?

Some would say Superman. But following a new alliance between Hendrick Motorsports and Warner Bros. Consumer Products in conjunction with DC Entertainment, the answer would be Nascar drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson and Kasey Kahne.

The four DC Entertainment heroes in the mix include Superman, Batman, Flash and Green Lantern.

According to Hendrick Motorsports, the three-year alliance with Warner Bros. Consumer Products and DC Entertainment would "allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives."

Financial terms were not released.

The alliance will move from animation to reality during upcoming Sprint Cup Series events at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15). At both races, Superman's image will be featured on Earnhardt’s No. 88  National Guard Chevrolet SS.

Among other upcoming potential activations will be more car paint schemes and comic books and digital content incorporating DC Comics superheroes and illustrated likenesses of the Hendrick Motorsports drivers.

The alliance will also enable Earnhardt Jr., Gordon, Johnson and Kahne to have "exclusive opportunities to align with upcoming Warner Bros. Consumer Products and DC Comics-inspired programming and releases."

An online destination, the Superman Hall of Heroes, is being is being created to include items that combine aspects of Nascar with DC Entertainment.

“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ superhero drivers with the superheroes of DC Comics,” Brad Globe, president for Warner Bros. Consumer Products, said in a statement. “This partnership will allow us to offer Nascar and DC Comics fans unique experiences that tap into the story lines of our characters and the successes of these four world-class athletes.”

Support will include Internet, social media destinations such as Twitter and Facebook and on-track activation.

“Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership,” Rick Hendrick, owner of Hendrick Motorsports, said in a statement. “Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas.”

Hendrick Motorsports has had one-offs featuring DC heroes in the past, including a Superman paint scheme that Earnhardt Jr. featured last year at Michigan and a Batman trim on his car in 2012.

“Our partners have activated promotions around Batman and Superman that remain two of the best programs we’ve ever seen at retail,” Patrick Perkins, Hendrick Motorsports’ vp-marketing, said in a statement. “We expect similar success with the Superman Hall of Heroes. It’s an excellent fit for the National Guard and a perfect kickoff to our new association with Warner Bros. Consumer Products and DC Entertainment."

Back to Home Page