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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
May152014

Nascar Drivers Unmasked As Superman, Batman, Flash, Green Lantern

By Barry Janoff

May 15, 2014: What is faster than a speeding, bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound?

Some would say Superman. But following a new alliance between Hendrick Motorsports and Warner Bros. Consumer Products in conjunction with DC Entertainment, the answer would be Nascar drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson and Kasey Kahne.

The four DC Entertainment heroes in the mix include Superman, Batman, Flash and Green Lantern.

According to Hendrick Motorsports, the three-year alliance with Warner Bros. Consumer Products and DC Entertainment would "allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives."

Financial terms were not released.

The alliance will move from animation to reality during upcoming Sprint Cup Series events at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15). At both races, Superman's image will be featured on Earnhardt’s No. 88  National Guard Chevrolet SS.

Among other upcoming potential activations will be more car paint schemes and comic books and digital content incorporating DC Comics superheroes and illustrated likenesses of the Hendrick Motorsports drivers.

The alliance will also enable Earnhardt Jr., Gordon, Johnson and Kahne to have "exclusive opportunities to align with upcoming Warner Bros. Consumer Products and DC Comics-inspired programming and releases."

An online destination, the Superman Hall of Heroes, is being is being created to include items that combine aspects of Nascar with DC Entertainment.

“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ superhero drivers with the superheroes of DC Comics,” Brad Globe, president for Warner Bros. Consumer Products, said in a statement. “This partnership will allow us to offer Nascar and DC Comics fans unique experiences that tap into the story lines of our characters and the successes of these four world-class athletes.”

Support will include Internet, social media destinations such as Twitter and Facebook and on-track activation.

“Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership,” Rick Hendrick, owner of Hendrick Motorsports, said in a statement. “Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas.”

Hendrick Motorsports has had one-offs featuring DC heroes in the past, including a Superman paint scheme that Earnhardt Jr. featured last year at Michigan and a Batman trim on his car in 2012.

“Our partners have activated promotions around Batman and Superman that remain two of the best programs we’ve ever seen at retail,” Patrick Perkins, Hendrick Motorsports’ vp-marketing, said in a statement. “We expect similar success with the Superman Hall of Heroes. It’s an excellent fit for the National Guard and a perfect kickoff to our new association with Warner Bros. Consumer Products and DC Entertainment."

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