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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb112010

Nascar Drivers Navigate A 'New' Track: "I'd Like To Buy The World A Coke"

February 10, 2010: Call it American Idol on wheels. Coca-Cola, a prime sponsor of the über-popular show on Fox, will break a TV spot during the Daytona 500 Feb. 14, also on Fox, featuring a chorus of Nascar drivers attempting to sing the classic marketing anthem, “I’d Like To Buy The World A Coke." Coca-Cola is the "official sparkling beverage" of Nascar.

The spot channels the iconic "Hilltop," which first aired in 1971 showing people gathering on a hill in a Woodstock-era of peace and love, joining hands as they sing about “apple trees and honey bees and snow white turtle doves.”

Here, the crooners laying down the track and showing off their racing and vocal pipes include Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart. The spot was filmed on location at Charlotte Motor Speedway in Concord, NC, this past December. Lead agency is Wieden + Kennedy, Portland, Ore.

The commercial, “Harmony,” shows the Nascar drivers embroiled in action during the heat of a race. They each pull in for a pit stop after complaining to their respective crew chiefs over the radio and calling for adjustments. Before heading back out, the drivers are handed a Coke for refreshment. As we monitor subsequent driver radio chatter, we hear that the previously exasperated drivers are now harmonious in their thoughts, although not quite singing in harmony.

An updated version of the original Coke spot aired during Super Bowl XXIV on CBS in 1990 to help launch the "Can't Beat the Real Thing" ad campaign. According to Coke, 15 members of the original "Hilltop" commercial reprised their roles for that reunion ad.

“In the original ad, Coca-Cola was the bond that connected people through a spirit of optimism. That uplifting outlook still rings true today and is reflected in our Nascar-themed commercial in a fun, unexpected way,” Katie Bayne, CMO for Coca-Cola North America, said in a statement. “By showing how a refreshing Coca-Cola can bring together even the most competitive rivals, we’re reminding people to take a moment to have fun, open a little happiness and enjoy the simple pleasures in life.”

Added Kevin Harvick, “It’s been both fun and an honor to be a part of creating a new Nascar take on a commercial that is such a big part of Coke’s history. Most of us drivers should probably stick to our day jobs, though, because I’m pretty sure our version of the famous Coca-Cola song won’t make it to the top of the charts.”

Consumers can hear exclusive audio of the drivers singing “I’d Like To Buy The World A Coke”  at www.MyCokeRewards.com. A video featuring behind-the-scenes footage and the “Harmony” ad is available at YouTube.

Closing scene from the original "Hilltop" commercial in 1971.According to Coke, the song was recorded for the original spot by Australian pop group The New Seekers. Lead agency at the time was McCann-Erickson. It was slightly reworded to remove references to Coca-Cola and released in non-commercial form as "I'd Like To Teach The World To Sing" by The New Seekers and also The Hilltop Singers (a group formed by McCann-Erickson). Both versions sold more than a combined one million copies within the first year.

Others who have recorded the song as recently as 2002 include Chet Atkins, Jan Howard, Willis "Gator" Jackson, Ray Conniff Singers, Jessi Colter & Waylon Jennings, Bobby Bare Jr., Tennessee Ernie Ford, The Jordanaires, Vera Lynn, Lea Salonga, Joe Loss & His Orchestra, Jim Nabors and Erich Kunzel & The Cincinatti Pops.

ORIGINAL COCA-COLA VERSION

"I'd Like To Buy The World A Coke"
(Bill Backer / Billy Davis / Roger Cook / Roger Greenaway)

On a hilltop in Italy
We assembled young people
From all over the world
To bring you this message
From Coca-Cola Bottlers
All over the world
It's the real thing - Coke
And they sang...

I'd like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

I'd like to teach the world to sing (Sing with me)
In perfect harmony (Perfect harmony)
I'd like to buy the world a Coke
And keep it company (That's the real thing)
I'd like to teach the world to sing
(What the world wants today)
In perfect harmony (Perfect harmony)
And I'd like to buy the world a Coke
And keep it company (It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola)
(It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola).

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