Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb112010

Nascar Drivers Navigate A 'New' Track: "I'd Like To Buy The World A Coke"

February 10, 2010: Call it American Idol on wheels. Coca-Cola, a prime sponsor of the über-popular show on Fox, will break a TV spot during the Daytona 500 Feb. 14, also on Fox, featuring a chorus of Nascar drivers attempting to sing the classic marketing anthem, “I’d Like To Buy The World A Coke." Coca-Cola is the "official sparkling beverage" of Nascar.

The spot channels the iconic "Hilltop," which first aired in 1971 showing people gathering on a hill in a Woodstock-era of peace and love, joining hands as they sing about “apple trees and honey bees and snow white turtle doves.”

Here, the crooners laying down the track and showing off their racing and vocal pipes include Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart. The spot was filmed on location at Charlotte Motor Speedway in Concord, NC, this past December. Lead agency is Wieden + Kennedy, Portland, Ore.

The commercial, “Harmony,” shows the Nascar drivers embroiled in action during the heat of a race. They each pull in for a pit stop after complaining to their respective crew chiefs over the radio and calling for adjustments. Before heading back out, the drivers are handed a Coke for refreshment. As we monitor subsequent driver radio chatter, we hear that the previously exasperated drivers are now harmonious in their thoughts, although not quite singing in harmony.

An updated version of the original Coke spot aired during Super Bowl XXIV on CBS in 1990 to help launch the "Can't Beat the Real Thing" ad campaign. According to Coke, 15 members of the original "Hilltop" commercial reprised their roles for that reunion ad.

“In the original ad, Coca-Cola was the bond that connected people through a spirit of optimism. That uplifting outlook still rings true today and is reflected in our Nascar-themed commercial in a fun, unexpected way,” Katie Bayne, CMO for Coca-Cola North America, said in a statement. “By showing how a refreshing Coca-Cola can bring together even the most competitive rivals, we’re reminding people to take a moment to have fun, open a little happiness and enjoy the simple pleasures in life.”

Added Kevin Harvick, “It’s been both fun and an honor to be a part of creating a new Nascar take on a commercial that is such a big part of Coke’s history. Most of us drivers should probably stick to our day jobs, though, because I’m pretty sure our version of the famous Coca-Cola song won’t make it to the top of the charts.”

Consumers can hear exclusive audio of the drivers singing “I’d Like To Buy The World A Coke”  at www.MyCokeRewards.com. A video featuring behind-the-scenes footage and the “Harmony” ad is available at YouTube.

Closing scene from the original "Hilltop" commercial in 1971.According to Coke, the song was recorded for the original spot by Australian pop group The New Seekers. Lead agency at the time was McCann-Erickson. It was slightly reworded to remove references to Coca-Cola and released in non-commercial form as "I'd Like To Teach The World To Sing" by The New Seekers and also The Hilltop Singers (a group formed by McCann-Erickson). Both versions sold more than a combined one million copies within the first year.

Others who have recorded the song as recently as 2002 include Chet Atkins, Jan Howard, Willis "Gator" Jackson, Ray Conniff Singers, Jessi Colter & Waylon Jennings, Bobby Bare Jr., Tennessee Ernie Ford, The Jordanaires, Vera Lynn, Lea Salonga, Joe Loss & His Orchestra, Jim Nabors and Erich Kunzel & The Cincinatti Pops.

ORIGINAL COCA-COLA VERSION

"I'd Like To Buy The World A Coke"
(Bill Backer / Billy Davis / Roger Cook / Roger Greenaway)

On a hilltop in Italy
We assembled young people
From all over the world
To bring you this message
From Coca-Cola Bottlers
All over the world
It's the real thing - Coke
And they sang...

I'd like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow white turtle doves

I'd like to teach the world to sing (Sing with me)
In perfect harmony (Perfect harmony)
I'd like to buy the world a Coke
And keep it company (That's the real thing)
I'd like to teach the world to sing
(What the world wants today)
In perfect harmony (Perfect harmony)
And I'd like to buy the world a Coke
And keep it company (It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola)
(It's the real thing)
I'd like to buy the world a coke
(Coke is what the world wants today)
And keep it company (Coca-Cola).

Back to Home Page