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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar082017

Nascar Serious About Satellite Radio, Extends SiriusXM Alliance For Six Years

Special to NYSportsJournalism.com

March 8, 2017: Calling it a "level of coverage unmatched by anyone in audio entertainment," Nascar has signed a six-year deal with SiriusXM to extend their broadcasting and marketing agreement through 2022.

SiriusXM said the alliance would enable them to "continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily Nascar talk and interviews with voices across the industry through its exclusive SiriusXM Nascar Radio channel."

SiriusXM will also retain exclusive category rights to utilize Nascar branding and trademarks for advertising and promotion.

Financial terms of the pact were not disclosed.

This year marks Nascar’s 16th season on satellite radio.

From 2002-2006, Nascar Radio was heard exclusively on XM. Nascar moved to rival Sirius on Jan. 1, 2007. SiriusXM Nascar Radio was formed when the two satellite radio firms merged in mid-2008.

"We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years," Steve Herbst, svp-broadcasting and production for Nascar, said in a statement.

"SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping Nascar content to reach new, diverse audiences nationwide,” said Herbst.

SiriusXM Nascar Radio airs 24/7 all year, with "in-depth racing coverage and inside access to Nascar news, including live broadcasts of every Monster Energy Nascar Cup Series, Nascar Xfinity Series and Nascar Camping World Truck Series event," according to both parties.

The channel's roster of expert hosts includes current and former drivers, crew chiefs, crew members and a host of Nascar insiders.
 
According to Steve Cohen, SiriusXM's svp-sports programming, "For the last 15 years we've proudly delivered the excitement of Nascar to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come. Nascar has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track.

"SiriusXM Nascar Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship," said Cohen.

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