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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May082018

Amid Talk Of Sale, Other Changes, Nascar Truck Series Gets New Title Sponsor

By Barry Janoff

May 8, 2018: Nascar, in the midst of major changes, subtractions and additions, today unveiled an overhaul that will have a significant impact on one of its primary events.

Nascar and Camping World said they have have expanded their agreement, anchored by a move that rebrands the Nascar Camping World Truck Series to the Nascar Gander Outdoors Truck Series, beginning with the 2019 season.

The change is one of several that come as Reuters has reported that Nascar owners the France family are “exploring options that include the sale of a majority stake.”

Ownership is working with investment bank Goldman Sachs Group to “identify a potential deal for the company (but) the deliberations are at exploratory stage and no agreement of any kind is certain," per Reuters.

The company was founded by Bill France Sr. in 1948.

Camping World, headquartered in Bowling Green, Ky., became title sponsor for the Truck Series in 2009, replacing Craftsman (which had held title sponsorship from 1995).

In 2014, Nascar and Camping World signed a seven-year agreement to continue the partnership through 2022.

St.Paul, Minn.-based Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, chairman for Camping World, in May 2017.

The new agreement provides official Nascar status and naming rights to Gander Outdoors, with the remaining years of the Truck Series deal remaining intact.

Earlier this year, Gander Outdoors signed title sponsorship for two races at Pocono Raceway; the Gander Outdoors 150, part of the Nascar Camping World Truck Series (July 28) and the Gander Outdoors 400 Monster Energy Nascar Cup Series race (July 29).

In addition, as part of the  pact, Camping World partner brands Overton’s and The House Outdoor Gear will receive official Nascar status.

The agreement includes rights to activate across all retail locations nationwide.

“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” Steve Phelps, Nascar COO, said in a statement.

“The Nascar Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”

Nascar last month extended its alliance with Monster Energy for title sponsorship for the Monster Energy Nascar Cup Series through 2019.

In March, Pittsburgh, PA-based PNC Bank replaced in the category Bank of America, which had been the racing circuit’s official partner since 2007; and Anheuser-Busch brand Busch was named as Nascar's official beer sponsor, replacing Coors Light, which had held the category since 2008.

Nascar this month acquired the Automobile Racing Club of America in a move intended to help build the sport and support the next generation of drivers.

“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series."

Camping World today reported 2018 Q1 finances, including a total revenue increase of 20.4% to a first quarter record of $1.1 billion; and total same store sales increase 3.9% to a Q1 record of $838.6 million.

Camping World last year signed a multi-year deal with MLB.

In addition, Camping World Stadium in Orlando is home to college football’s Citrus Bowl, Camping World Bowl and Florida Classic.

According to Lemonis, “Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base. And it’s delivered.

“We expect the passionate fans of Nascar will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”

Nascar Extends Deal With Monster Energy

Nascar Acquires ARCA To Develop Sport, Next-Gen Drivers

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