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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May082018

Amid Talk Of Sale, Other Changes, Nascar Truck Series Gets New Title Sponsor

By Barry Janoff

May 8, 2018: Nascar, in the midst of major changes, subtractions and additions, today unveiled an overhaul that will have a significant impact on one of its primary events.

Nascar and Camping World said they have have expanded their agreement, anchored by a move that rebrands the Nascar Camping World Truck Series to the Nascar Gander Outdoors Truck Series, beginning with the 2019 season.

The change is one of several that come as Reuters has reported that Nascar owners the France family are “exploring options that include the sale of a majority stake.”

Ownership is working with investment bank Goldman Sachs Group to “identify a potential deal for the company (but) the deliberations are at exploratory stage and no agreement of any kind is certain," per Reuters.

The company was founded by Bill France Sr. in 1948.

Camping World, headquartered in Bowling Green, Ky., became title sponsor for the Truck Series in 2009, replacing Craftsman (which had held title sponsorship from 1995).

In 2014, Nascar and Camping World signed a seven-year agreement to continue the partnership through 2022.

St.Paul, Minn.-based Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, chairman for Camping World, in May 2017.

The new agreement provides official Nascar status and naming rights to Gander Outdoors, with the remaining years of the Truck Series deal remaining intact.

Earlier this year, Gander Outdoors signed title sponsorship for two races at Pocono Raceway; the Gander Outdoors 150, part of the Nascar Camping World Truck Series (July 28) and the Gander Outdoors 400 Monster Energy Nascar Cup Series race (July 29).

In addition, as part of the  pact, Camping World partner brands Overton’s and The House Outdoor Gear will receive official Nascar status.

The agreement includes rights to activate across all retail locations nationwide.

“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” Steve Phelps, Nascar COO, said in a statement.

“The Nascar Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”

Nascar last month extended its alliance with Monster Energy for title sponsorship for the Monster Energy Nascar Cup Series through 2019.

In March, Pittsburgh, PA-based PNC Bank replaced in the category Bank of America, which had been the racing circuit’s official partner since 2007; and Anheuser-Busch brand Busch was named as Nascar's official beer sponsor, replacing Coors Light, which had held the category since 2008.

Nascar this month acquired the Automobile Racing Club of America in a move intended to help build the sport and support the next generation of drivers.

“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series."

Camping World today reported 2018 Q1 finances, including a total revenue increase of 20.4% to a first quarter record of $1.1 billion; and total same store sales increase 3.9% to a Q1 record of $838.6 million.

Camping World last year signed a multi-year deal with MLB.

In addition, Camping World Stadium in Orlando is home to college football’s Citrus Bowl, Camping World Bowl and Florida Classic.

According to Lemonis, “Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base. And it’s delivered.

“We expect the passionate fans of Nascar will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”

Nascar Extends Deal With Monster Energy

Nascar Acquires ARCA To Develop Sport, Next-Gen Drivers

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