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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov052014

Nascar Racing Four Young Drivers Onto Nick Sports With 'Hammer Down'

Special to NYSportsJournalism.com

November 5, 2014: Nascar is going extra laps to expand its audience by trying to make it younger and more diverse, the latest example of which is a programming alliance with Nickelodeon to be part of NickSports, a two-hour, weekly primetime programming block that debuted Sept. 3, on Nicktoons.

For its first entry, Nascar on Nov. 5 will debut the docu-series, Hammer Down, described as an original, four-episode series featuring four of Nascar’s rising stars: Kyle Larson, Ryan Blaney, Darrell "Bubba" Wallace Jr. and Kenzie Ruston.

Produced by Nascar Productions, the eight- to 12-minute episodes "will give audiences an all-access pass into the young athletes’ lives as they aspire to become elite Nascar drivers, while also enjoying time with friends and coming of age as young adults."

Hammer Down gives young sports fans an inside look into the world of Nascar through relatable personalities,” Zane Stoddard, Nascar vp-entertainment marketing and content development, said in a statement. “Nickelodeon is the leader in the kids’ entertainment space and we’re thrilled about the opportunity to align with such an influential brand to reach the next generation of Nascar fans.”
 
The first two episodes, “A Picture of Speed” and “The Family Business,” to air Nov. 5, spotlight Nascar Camping World Truck Series drivers Wallace, 21, and Blaney, 20, respectively.

In the episodes, the drivers will "share their racing roots, walk viewers through a Nascar race shop and garage and open up about their hobbies and the practical jokes that continue to bond them as friends," according to Nascar.

Among other inside info, Wallace reveals that he eats a lot of Fruit Roll-Ups. "That's kinda bad," the 21-year-old says. "But that's okay. I'm a kid, just like you."

The final two episodes will be focus on Nascar Sprint Cup Series driver Larson, 22, and Ruston, 23, the highest finishing female in Nascar K&N Pro Series history, and are scheduled to air later this month.

"We’re thrilled about the opportunity to align with such an influential brand to reach the next generation of Nascar fans.”

The weekly NickSports block also includes original and acquired long- and short-form content from the NFL, MLS, and WWE. It airs every Wednesday from 9-11 PM. ET.

According to Keith Dawkins, svp/GM for Nicktoons, TeenNick and Nick Jr., "More than 70% of kids ages 7-14 in the U.S. play two-to-three organized sports a year, so the interest and enthusiasm is already there. Our NickSports block will bring kids and families into the huddle by giving them an all-access pass to their favorite athletes, teams and leagues.”

In addition to Hammer Down, Nascar Productions said it would create four 60- to 90-second vignettes that would air during the NickSports block. The vignettes will "focus on key strategic Nascar initiatives that reflect principles of STEM (science, technology, engineering and math), the athleticism of Nascar drivers and the sanctioning body’s Green efforts, among other topics."

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