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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar282018

Nascar Makes Sense Out Of Change With New PNC Bank, Anheuser-Busch Deals

NYSJ Sports-Entertainment Business News Service

March 22, 2018: In what was the second major category change for racing circuit this month, Nascar has signed a deal naming PNC Bank the “official bank” and “official wealth management partner of Nascar.”

Pittsburgh, PA-based PNC Bank replaces in the category Bank of America, which has been the racing circuit’s official partner since 2007.

The agreement takes effect immediately. This is PNC Bank’s first alliance with a sports league.

Earlier this month, Nascar named Anheuser-Busch brand Busch as its official beer sponsor, replacing Coors Light, which had been Nascar’s official partner in the category since 2008.

Anheuser-Busch first sponsored the Pole Award in 1978 and was the sport’s “official beer” from 1988-1997.

Financial terms of the five-year deal with PNC Bank were not shared.

Under terms of the agreement, PNC gets exclusive status and promotional rights around retail, corporate and private banking across the country and U.S. military bases abroad.

PNC will be present at key Nascar races throughout each season and offer its services to the industry, providing valuable insights to drivers, teams, tracks and sponsors, according to Nascar.

According to PNC Bank, the move “signals another step in an ongoing effort to establish a stronger national PNC brand, even in markets without a retail branch presence.”

Since 2016, the bank has unveiled the opening of expansion markets “focused primarily on middle market corporate lending,” including Dallas-Ft. Worth, Kansas City, the Twin Cities, Nashville, Denver, Houston and the Port Cities market of Jacksonville, Savannah and Charleston.

Last year, PNC launched a national digital retail strategy.

According to William Demchak, PNC chairman, president and CEO, “As we continue to focus on establishing a more powerful national presence, PNC's new alliance with Nascar will open more avenues to build on our brand and business coast-to-coast.

“Nascar is a storied part of Americana that built a national fan base. Millions of Americans say they are Nascar fans, and so are we,” said Demchak.

Bank of America's involvement with racing dates back to the early 1980's when it began providing financing for motor speedways throughout the U.S.

In 2006, the financial firm became the title sponsor for what was then the Nascar Sprint Cup Series Chase race the Bank of America 500. and then the official bank of Nascar in 2007.

"PNC Bank has a trusted reputation and national reach and we couldn't be more pleased to welcome them to our family of partners," Steve Phelps, evp/chief global marketing, media and sales officer for Nascar, said in a statement.

"Like many blue-chip brands, we are thrilled PNC sees the value of the Nascar fan. I'm confident we'll deliver unique opportunities for PNC to connect with our industry and diverse fan base."

Prior to the alliance with Nascar, PNC was well established in sports and entertainment via naming rights to several venues.

They include MLB’s Pittsburgh Pirates PNC Park; PNC Arena in Raleigh, NC, home for the NHL's Carolina Hurricanes and the North Carolina State men's basketball team; PNC Field, home for the Scranton/Wilkes-Barre RailRiders AAA baseball team; and PNC Sports Complex in Emmitsburg, Md.; as well as the PNC Bank Arts Center in Holmdel Township, NJ.

"PNC Bank has earned the reputation as a reliable and trusted financial institution with strong client relationships," Susan Schandel, svp and CFO for Nascar, said in a statement. "We look forward to leveraging their capabilities and technology solutions as they become Nascar's primary provider of banking services moving forward."

Nascar has also expanded its alliance with and use of Twitter, saying it would live-stream one in-car camera on Twitter for 15 Monster Energy Nascar Cup Series races during the second half of the 2018 racing season, including all ten Nascar playoffs races.

The Twitter live-stream (pictured) is scheduled to begin at the Daytona International Speedway during the Monster Energy Nascar Cup Series race on July 7.

Nascar will also stream an in-car camera on Twitter during regular season races at the road course at Watkins Glen International (Aug. 5), the night race at Bristol Motor Speedway (Aug. 18), the sport’s annual throwback event at Darlington Raceway (Sept. 2) and the Indianapolis Motor Speedway (Sept. 9).

The live camera stream can be accessed via Nascar’s official Twitter handle, @Nascar.

In addition, people can watch full broadcasts of these regular season and Nascar playoffs races on NBC or NBCSN, NBCSports.com and the NBC Sports app.

Nascar debuted the in-car camera live stream on Twitter during last year’s playoffs.

“We’ve created an experience that brings Twitter users inside the cars at speeds of more than 200 miles per hour,” Jill Gregory, svp and CMO for Nascar, said in a statement. “The live stream is yet another window into our sport that captures all the drama and intensity of Nascar racing — now available to fans for even more races in 2018.”

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