Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan212013

ExxonMobil Puts Pedal To The Metal In New, Expanded Deal With Nascar

Special to NYSportsJournalism.com

January 21, 2013: ExxonMobil, whose marketing roots with Nascar go back to 1978, as signed a multi-year partnership extension making Mobil 1 the “official motor oil" and also the “official lubricant technology partner" of Nascar through 2017.

Financial details of the alliance extension and expansion were not disclosed.

ExxonMobil said that 2013 would mark the 11th consecutive season in which the Mobil 1 brand has been an official partner of Nascar. The Mobil 1 brand’s history in motor sports officially began in 1978 with a sponsorship of Williams Formula One Racing Team.

Under terms of the new pact, Mobil 1 becomes "a contingency partner" across all Nascar national and touring series and continues as presenting sponsor of the Mobil 1 Driver of the Race award and presenting sponsor of the Nascar Canadian Tire Series.

In addition, ExxonMobil and Nascar said they would launch a digital, branded content platform "that explores Nascar’s world-class automotive technology via the 'Nascar Automotive Technology Center Engineered by Mobil 1.'"

The online site, which will be part of the recently relaunched Nascar.com, will offer visitors "automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls."

ExxonMobil will also continue to support its Nascar alliance via multi-media marketing including TV, radio, print, Internet and such social media destinations as YouTube, Facebook and Twitter.

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and Nascar allows us to better engage motor sports fans by leveraging the excitement of racing,” Rebecca Aldred, global brand manager for Mobil 1, said in a statement, citing the launch of the Nascar Automotive Technology Center Engineered by Mobil 1. "Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting Nascar’s three national racing series.”

According to Jim O’Connell, chief sales officer, for Nascar, “We’re excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand’s rich legacy in our sport. As an extension of this partnership, both Nascar and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport.”

In addition to Nascar, ExxonMobil said that Mobil 1 with racing squads and circuits including Vodafone McLaren Mercedes’ Formula One team, Corvette Racing’s American LeMans Series team, Tony Stewart Racing in the World of Outlaws Sprint Car Series and the Porsche Mobil 1 Supercup.

Back to Home Page