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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan302014

Popularity, Driven By NFL's Lynch, Helps Put Skittles Back On Track With Nascar

By Barry Janoff

January 30, 2014: Skittles has been getting a lot of attention of late via Seattle Seahawks running back Marshawn Lynch, a devoted Skittles fan whose love of the goodies led to an endorsement deal and a lot of Super Bowl related hype.

Riding that popularity, Skittles' parent company Wrigley (a division of Mars, Inc.) said the brand and its tag line, "Taste the Rainbow," would return to the Nascar Sprint Cup Series for the first time in ten years as part of Mars, Inc.’s longtime partnership with Joe Gibbs Racing.

The Skittles No. 18 Camry will take the track for two Nascar Sprint Cup Series races this season, piloted by Kyle Busch on March 2 at Phoenix International Speedway and March 16 at Bristol (Tenn.) Motor Speedway.

Financial terms were not disclosed.

“I am honored to help Skittles make a comeback to the Nascar Sprint Cup Series,” Busch said in a statement. “Skittles was one of my favorite candies growing up and still is today, so I am thrilled to be driving the Skittles paint scheme this season.”
 
Skittles siblings already aligned with Joe Gibbs Racing include M&M’S, Doublemint and Snickers.
 
“We’re proud to bring one of America’s most iconic candy brands back to Nascar and eager to see what victories ‘The Rainbow’ brings this season as Kyle Busch takes the wheel of the Skittles No. 18 Camry,” John Starkey, sr. director of confections for Wm. Wrigley Co., said in a statement “Sometimes ‘The Rainbow’ likes to mix things up and now seemed like a great time for Skittles to return to the track to have some fun.”

Skittles made its Nascar debut in 1998 in partnership with MB2 Motorsports with the No. 36 Pontiac and driver Derrike Cope. In 1999, Ernie Irvan drove the Skittles No. 36 Pontiac, according to Wrigley.

In addition to Lynch, who said he has been eating the candy since he was a kid, and officially signed an endorsement deal with them this week, Skittles now has a second NFL connection. Joe Gibbs Racing owner Joe Gibbs is a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame.

In unveiling its alliance with Lynch, Skittles offered, "The unfolding love story between Marshawn, his fans and Skittles has been an incredible and well-documented ride. We're thrilled to have a deal in place with Marshawn."

Among other activations during Super Bowl XLVIII week, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors., is auctioning off three one-of-a-kind football-inspired Skittles-covered items (pictured) and said it would donate $10,000 to the Fam 1st Family Foundation for every touchdown Lynch scores.

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