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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan302014

Popularity, Driven By NFL's Lynch, Helps Put Skittles Back On Track With Nascar

By Barry Janoff

January 30, 2014: Skittles has been getting a lot of attention of late via Seattle Seahawks running back Marshawn Lynch, a devoted Skittles fan whose love of the goodies led to an endorsement deal and a lot of Super Bowl related hype.

Riding that popularity, Skittles' parent company Wrigley (a division of Mars, Inc.) said the brand and its tag line, "Taste the Rainbow," would return to the Nascar Sprint Cup Series for the first time in ten years as part of Mars, Inc.’s longtime partnership with Joe Gibbs Racing.

The Skittles No. 18 Camry will take the track for two Nascar Sprint Cup Series races this season, piloted by Kyle Busch on March 2 at Phoenix International Speedway and March 16 at Bristol (Tenn.) Motor Speedway.

Financial terms were not disclosed.

“I am honored to help Skittles make a comeback to the Nascar Sprint Cup Series,” Busch said in a statement. “Skittles was one of my favorite candies growing up and still is today, so I am thrilled to be driving the Skittles paint scheme this season.”
 
Skittles siblings already aligned with Joe Gibbs Racing include M&M’S, Doublemint and Snickers.
 
“We’re proud to bring one of America’s most iconic candy brands back to Nascar and eager to see what victories ‘The Rainbow’ brings this season as Kyle Busch takes the wheel of the Skittles No. 18 Camry,” John Starkey, sr. director of confections for Wm. Wrigley Co., said in a statement “Sometimes ‘The Rainbow’ likes to mix things up and now seemed like a great time for Skittles to return to the track to have some fun.”

Skittles made its Nascar debut in 1998 in partnership with MB2 Motorsports with the No. 36 Pontiac and driver Derrike Cope. In 1999, Ernie Irvan drove the Skittles No. 36 Pontiac, according to Wrigley.

In addition to Lynch, who said he has been eating the candy since he was a kid, and officially signed an endorsement deal with them this week, Skittles now has a second NFL connection. Joe Gibbs Racing owner Joe Gibbs is a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame.

In unveiling its alliance with Lynch, Skittles offered, "The unfolding love story between Marshawn, his fans and Skittles has been an incredible and well-documented ride. We're thrilled to have a deal in place with Marshawn."

Among other activations during Super Bowl XLVIII week, Skittles is auctioning off “Seattle Mix,” a limited-edition flavor mix (not available in stores) featuring the team’s iconic blue and green colors., is auctioning off three one-of-a-kind football-inspired Skittles-covered items (pictured) and said it would donate $10,000 to the Fam 1st Family Foundation for every touchdown Lynch scores.

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