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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb202013

Nascar Brings The Action, Hits The 2013 Track With High-Speed Launch Campaign 

By Barry Janoff

February 19, 2013: Calling it the most "comprehensive and integrated campaign" it has ever launched, Nascar has unveiled a multi-media effort that encompasses TV, print, in-track, Internet and social media both in English and Spanish versions; and has enlisted dozens of current drivers and icons to bring it all to life.

The campaign revs up as Nascar is preparing for its Super Bowl, aka the Daytona 500, which will be run on Feb. 24 (live on Fox) as the official launch to the 2013 racing season.  

In the marketing push, Nascar goes where no other sports organizations dare to tread. While showing off the best of what Nascar brings to fans — including the races, competition and unique camaraderie and atmosphere — the racing circuit also highlights the crashes, driver brawls and cursing that comes with the package.

This would be akin to MLB showing Juan Marichal bloodying Johnny Roseboro's head with a bat back in 1965, the NFL highlighting players getting carried off the field on a stretcher after a tackle or the NBA
spotlighting Ron Artest, then with the Indiana Pacers, running into the stands to fight with fans during a 2004 game in Detroit in an incident infamously known as the Malice in the Palace.

The campaign will run across Nascar's media partners, including TNT, ESPN, Speed, Fox and Fox Desportes, which on Feb. 24 will make TV history when it airs live the Spanish-language broadcast of the Daytona 500, the first Nascar Sprint Cup race to be carried as such.

Lead agency is Ogilvy & Mather North America, and sibling Ogilvy Rojo, which handled the Hispanic arm of the campaign.

Companies also are lining up with marketing efforts in anticipation of the Daytona 500 and start of the 2013 racing season, including FedEx, which this week breaks a series of commercials starring top driver Denny Hamlin.

FedEx, which has been a Nascar sponsor since 2005, said it would leverage the relationship "as a way to reinforce its speed of delivery message."
 
Hamlin, who drives the No. 11 FedEx car,  stars in an all-digital campaign that proclaims, “FedEx Ground is faster to more locations than UPS Ground.” Commercials will run on YouTube, Nascar.com and a FedEx Web site dedicate to racing.

Rich media banners, which also house an interactive racing game, will run on racing-specific sites such as Turner Sports and Nascar.com. Lead agency is BBDO, NY.

Regarding its brand campaign, Nascar vp-marketing Kim Brink explained, “The campaign was created to excite existing fans while engaging with new audiences, and is representative of where Nascar is headed as a sport. In developing the spots, we wanted to celebrate the heart of what makes our sport unique, challenge existing perceptions, inspire the entire industry and do it all as authentically and confidently as possible.”

In anticipation of the 2013 season, Nascar recently reacquired its digital rights from Turner Sports and unveiled the Gen-6 race cars.

Among the anchor commercials is "Twist," an ode to racing, the drivers and the action on and off the track that make Nascar percolate. Among those included in the 60-second version are Danica Patrick (who this Sunday will be starting the Daytona 500 from the pole position), Tony Stewart, Dale Earnhardt and Dale Earnhardt Jr., Carl Edwards, Jeff Gordon and Clint Bowyer, with the latter two seen in their classic pit row brawl from last season.

A voiceover explains, "For every turn, a twist. For every start, an untimed finish (as we see the beginnings of a crash). For every win, someone who loses it. For every number, a nation. For every celebration, a brawl. For every split-second, years of work. For every heaven, a hell. For every good ole boy, a good ole girl (with a shot a Patrick). For every curse, a prayer. For every ounce of order, a jug of chaos. For every twist, there's a turn."

(See the full spot here.)

In "Rivals," which will air in both English and Spanish, current and legendary drivers explain the need for competition."To have a rivalry, you need a rival. A David for a Goliath  A Hatfield for a McCoy."

Cale Yarborough then offers, "For every Cale Yarborough a Bobby Allison."

Brad Keselowski then says, "In order to finish first . . . " and the thought is finished by Clint Boyer, who says, ". . . somebody has to finish second." To which Kasey Kahne replies, "I hate to finish second." Jimmie Johnson observers, "Love your rivals." To which Keselowski concludes, "Because you need someone to beat."

(See the full spot here.)

Other spots that will air during the season include:

Chess (English and Spanish), which shows a race as a game of chess, with drivers plotting their positions several moves ahead.

Resumé, which takes a humorous look at the personalities of the drivers as they vie for a spot on fans’ Nascar Fantasy Live rosters.

* Wanna Know, which focuses on the recently revamped Nascar.com and other digital fan engagement products as seen through the eyes of the drivers.

According to John Seifert, chairman and CEO for Ogilvy & Mather North America, “There’s no sport in the world with a more loyal and passionate fan base than Nascar. [And] drivers are what make Nascar racing so dramatic and unpredictable for everyone. To bring the Nascar experience to life, we helped create a brand platform that reflects the roots and character of what makes Nascar unique, personified by remarkable athletes who will ensure that this sport remains the greatest show on earth."

We see the humorous side of Denny Hamlin in his three spots in which FedEx pits its FedEx Ground directly against rival UPS.

In "Eggs," Hamlin goes into a hen house, goes to a hen who has just laid an egg, and pulls out a plate of cooked sunnyside-up eggs. Text offers," Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or making a couple of delicious eggs, it's good to be fast. (See the spot here.)

"Sweater" finds Hamlin is sheering sheep and immediately standing up with a fully knitted wool sweater. "What do you think?" he asks the sheep. A voiceover explains, "FedEx Ground is faster to more locations that UPS Ground." Text supports, Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or knitting a wool sweater, it's good to be fast. (See the spot here.)

And in "Tea," Hamlin puts water in a tea kettle, puts the kettle on a burner and has hot water in three seconds, with text explaining, "Make sure to use FedEx Ground when shipping your package. Because whether you're shipping a package or making tea, it's good to be fast." (See the spot here.)
 
In addition to the brand campaign, Nascar said it would continue to focus on seven planks strategically aimed at growing the sport: "Gen Y, Youth, Multicultural, Digital/Social Media, Event Experience, Product Relevance and a focus on Driver Star Power."

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