Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb052010

Nascar Fast-Tracks Health Initiative To Locate At-Risk Fans With COPD

February 5, 2010: Nascar has added a new category to its plethora of affiliations, but one with more cause marketing motives. The racing circuit has partnered with Drive4COPD, a public health initiative designed to raise awareness of and financial support for chronic obstructive pulmonary disease, a progressive ailment that makes it increasingly difficult to breath. Drive4COPD is led by founding sponsor Boehringer Ingelheim with partnering organizations including the COPD Foundation and the American Lung Assn.
 
According to the organizers, more than 16 million Americas have COPD, another eight million may be under-diagnosed and millions more may be at risk.

Under terms of the alliance, Drive4COPD has become the “official heath initiative” of Nascar. Drive4COPD will have exclusivity with Nascar for promoting health initiatives and enjoy direct access to Nascar fans and a range of fan event, marketing, public relations, research, and business-to-business assets available exclusively to official partners.

Drive4COPD will hold race entitlement for the season-opening Nascar Nationwide Series race at Daytona International Speedway on Feb. 13, which will be shown on ESPN2. The Drive4COPD 300 will alsobe the starting point for Drive4COPD's “Race for the Missing Millions,” a four-day event that will cover 6,000 miles and make "pit stops" in 14 U.S. cities "to screen as many at-risk American as possible." The event will be spearheaded by race car driver Danica Patrick and celebrities including Michael Strahan, Jim Belushi, Patty Loveless and Bruce Jenner. (Complete details and "pit stops" are here.)

Nascar this season will provide materials educating fans about this disease and provide screening at Nascar Nationwide and Sprint Cup Series races with a goal to screen one million people in 2010. As an incentive, fans will be encouraged to answer questions to determine if they’re at-risk for COPD. Participating fans may then enter a sweepstakes with the grand prizes being a VIP race weekend in July for the Coke Zero 400 in Daytona and a trip to the 2011 Daytona 500.

“Nascar cares about our fans, and we are very proud to partner with Drive4COPD,” Steve Phelps, svp and CMO for Nascar, said in a statement. “COPD is the fourth-leading cause of death in the U.S., affecting an estimated 24 million people – half of whom are undiagnosed. Nascar fans have a history of being receptive to and involved in health initiatives, and we believe we can make a difference in this unique partnership with the Drive4COPD.”

Race For The 'Missing Millions' Travel Route

Back to Auto Racing

Back to Home Page