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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Nov182017

Nascar, Goodyear Extend Alliance That Dates Back To 'Rock Around The Clock'

By Barry Janoff

November 18, 2017: In 1954, Marilyn Monroe married Joe DiMaggio, Bill Haley & His Comets recorded “Rock Round the Clock,” Willie Mays made his legendary World Series “over the shoulder” catch for the New York Giants against the Cleveland Indians and Marilyn Monroe and Joe DiMaggio were divorced.

It also was the first year of an alliance between Nascar and The Goodyear Tire & Rubber Co.

That alliance — called by both sides “one of the longest-running sponsor programs in any major sport” — was extended again via a new multi-year sponsorship retains Goodyear’s position as the exclusive tire of Nascar’s top three national series.

Financial terms of the pact were not shared.

Among other facts, Goodyear said it produces more than 100,000 custom-designed tires for Nascar’s top three series every year.

"We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that Nascar drivers will be crossing the finish line on Goodyear tires in the years ahead," Richard Kramer, chairman, CEO and president for Goodyear, said during a media event to unveil the extension, held at Miami-Homestead Speedway, site of the Monster Energy Nascar Series Cup final  race.

"With this new agreement in place, we celebrate our enduring relationship with NASCAR and the continuing value of Nascar to the Goodyear brand."

Among the brand ambassadors for Goodyear is Dale Earnhardt Jr., whose last race as a full-time Nascar driver also comes at Miami-Homestead Speedway (Nov. 19).

“I’ve been challenged, tested and proved, whether it’s on that track or off,” Earnhardt Jr. says regarding his career and Goodyear Tires in a national TV spot, "Made," released as part of a multi-media campaign earlier this year. “The truth is, what you’re made of is what you’re made to do.”

He recently appeared on WCNC-NBC TV in Charlotte as a “weatherman” to support the launch of Goodyear’s all-weather WeatherReady tires.

"We proudly join Goodyear in celebrating our renewed and longstanding partnership," said Brent Dewar, Nascar president. "For more than half a century, Nascar and our teams have trusted Goodyear tires. Our partners' commitment to innovation and excellence plays a key role in our unyielding pursuit to deliver the best racing product in the world."

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