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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr102018

Monster Energy Extends With Nascar Through ’19: ‘They Have Made An Impact’

By Barry Janoff

April 10, 2018: When it comes to Nascar, Monster Energy plans to be in the sponsorship driver’s seat through 2019.

Nascar said it has signed a one-year extension with Monster Energy to remain the title sponsor for its lead Cup Series.

Monster Energy's initial two-year deal with Nascar, signed in December 2016, runs through the current season.

Financial terms were not shared, but the deal was put at $18-$20 million annually by industry analysts.

"Nascar and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership," Steve Phelps, who this month was promoted from evp and CMO to COO for Nascar, said in a statement.

"Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business, while introducing Nascar to new audiences. With this renewal, we look forward to building upon our early successes."

Nascar this season has also signed deals naming PNC as its official bank (replacing Bank of America) and Anheuser-Busch’s Busch brand as its official beer (replacing Coors Light).

Monster Energy took over title sponsorship for Nascar’s lead Cup Series from Sprint, which was lead sponsor from 2008-16 before deciding not to renew the alliance.

As part of its acquisition of the company, Sprint took over from Nextel (2004-07).

Winston was title sponsor from 1971-2003.

According to Nascar, the alliance with Monster Energy has helped to expand and strengthen its presence with fans and consumers in the 18-34 demographic.

“They have brought a different perspective to the Cup Series. An energetic brand. An edgy brand,” Jill Gregory, svp-CMO for Nascar, recently told NYSportsJournalism.

“They drive interest. They brought different elements to the race tracks. All sorts of at-track activation. Music. MMA fights. And obviously the Monster Energy Girls. They create a different buzz in the air.”

According to Gregory, the alliance extends well beyond the track.

“They have done a great job of activating at retail,” said Gregory. “Their brand and their product is everywhere. So with the growing association between Nascar and Monster Energy, we have been seeing Nascar and our partnership in a lot more places.

“The acceptance of the Monster Energy brand among Nascar fans has been tremendous . . . They have made an impact. And we know that Nascar fans have really been open to their brand and are excited about what they are bringing to Nascar.”

Nascar Banks On PNC As New Financial Partner

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