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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr102018

Monster Energy Extends With Nascar Through ’19: ‘They Have Made An Impact’

By Barry Janoff

April 10, 2018: When it comes to Nascar, Monster Energy plans to be in the sponsorship driver’s seat through 2019.

Nascar said it has signed a one-year extension with Monster Energy to remain the title sponsor for its lead Cup Series.

Monster Energy's initial two-year deal with Nascar, signed in December 2016, runs through the current season.

Financial terms were not shared, but the deal was put at $18-$20 million annually by industry analysts.

"Nascar and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership," Steve Phelps, who this month was promoted from evp and CMO to COO for Nascar, said in a statement.

"Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business, while introducing Nascar to new audiences. With this renewal, we look forward to building upon our early successes."

Nascar this season has also signed deals naming PNC as its official bank (replacing Bank of America) and Anheuser-Busch’s Busch brand as its official beer (replacing Coors Light).

Monster Energy took over title sponsorship for Nascar’s lead Cup Series from Sprint, which was lead sponsor from 2008-16 before deciding not to renew the alliance.

As part of its acquisition of the company, Sprint took over from Nextel (2004-07).

Winston was title sponsor from 1971-2003.

According to Nascar, the alliance with Monster Energy has helped to expand and strengthen its presence with fans and consumers in the 18-34 demographic.

“They have brought a different perspective to the Cup Series. An energetic brand. An edgy brand,” Jill Gregory, svp-CMO for Nascar, recently told NYSportsJournalism.

“They drive interest. They brought different elements to the race tracks. All sorts of at-track activation. Music. MMA fights. And obviously the Monster Energy Girls. They create a different buzz in the air.”

According to Gregory, the alliance extends well beyond the track.

“They have done a great job of activating at retail,” said Gregory. “Their brand and their product is everywhere. So with the growing association between Nascar and Monster Energy, we have been seeing Nascar and our partnership in a lot more places.

“The acceptance of the Monster Energy brand among Nascar fans has been tremendous . . . They have made an impact. And we know that Nascar fans have really been open to their brand and are excited about what they are bringing to Nascar.”

Nascar Banks On PNC As New Financial Partner

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