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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul022009

Nascar Drivers Get A Taste Of Coke Zero Humor

The "brand managers" redecorate Denny Hamlin's car.July 2, 2009: Coca-Cola's fictitious “brand managers,” who have been railing against territory encroachment by sibling Coke Zero, return to preach their faith, this time to a group of Nascar drivers including Tony Stewart, Kevin Harvick, Jeff Burton, Greg Biffle, Eric Sadler and Denny Hamlin. Two 60-second versions of “Cover Up,” via Crispin Porter + Bogusky, Miami, will debut July 4 on TNT during coverage of the Coke Zero 400 Powered by Coca-Cola at Daytona (Fla.) International Speedway. "Cover Up" also will run in theaters and online. The effort coincides with the fourth anniversary of Coke Zero.


In previous spots, including one with Troy Polamalu of the NFL's Pittsburgh Steelers, the two brand managers blatantly push Coke over Coke Zero. Here, the guys appear to be on the side of Coke Zero; in fact, as the Nascar drivers soon learn, they actually plan to sabotage the brand. “First they stole our Real Coke taste, then they stole our drivers, but we’re past that and moving forward,” the brand managers tell the group of drivers, who are all members of the Coca-Cola Racing Family. The plan: To put a huge Coke Zero decal on "the one part of the car that no one has bothered to use for sponsorship yet – the windshield." Hamlin replies, "You're out of your mind." Biffle asks, "Would that be safe?" One of the brand manager replies, “I don’t know if it’s a 100% rating of safety, but you’re doing 200 miles per hour, so you’ve made some choices to begin with.” And when Sadler's windshield is covered with Coke Zero signage, he exclaims, “It’s really dark in there.” One of the brand managers replies, “Well, are you a Nascar driver or Na-SCARED driver?”


Sadler: "It's really dark in there." Brand Manager: "Are you Nascar or Na-SCARED?"“With Coke Zero, we’ve shown it’s possible to combine Real Coke taste and zero calories. The only thing that doesn’t seem possible is convincing our Coca-Cola brand managers to end their campaign against Coke Zero," Bill Kelly, senior vice president, Coca-Cola Trademark Brands, Coca-Cola North America, said in a statement. "Even members of the Coca-Cola Racing Family can’t do it. Of course, the harder they try, the more they remind people that Coke Zero tastes like Coke.” Back to Home Page