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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jul022009

Nascar Drivers Get A Taste Of Coke Zero Humor

The "brand managers" redecorate Denny Hamlin's car.July 2, 2009: Coca-Cola's fictitious “brand managers,” who have been railing against territory encroachment by sibling Coke Zero, return to preach their faith, this time to a group of Nascar drivers including Tony Stewart, Kevin Harvick, Jeff Burton, Greg Biffle, Eric Sadler and Denny Hamlin. Two 60-second versions of “Cover Up,” via Crispin Porter + Bogusky, Miami, will debut July 4 on TNT during coverage of the Coke Zero 400 Powered by Coca-Cola at Daytona (Fla.) International Speedway. "Cover Up" also will run in theaters and online. The effort coincides with the fourth anniversary of Coke Zero.


In previous spots, including one with Troy Polamalu of the NFL's Pittsburgh Steelers, the two brand managers blatantly push Coke over Coke Zero. Here, the guys appear to be on the side of Coke Zero; in fact, as the Nascar drivers soon learn, they actually plan to sabotage the brand. “First they stole our Real Coke taste, then they stole our drivers, but we’re past that and moving forward,” the brand managers tell the group of drivers, who are all members of the Coca-Cola Racing Family. The plan: To put a huge Coke Zero decal on "the one part of the car that no one has bothered to use for sponsorship yet – the windshield." Hamlin replies, "You're out of your mind." Biffle asks, "Would that be safe?" One of the brand manager replies, “I don’t know if it’s a 100% rating of safety, but you’re doing 200 miles per hour, so you’ve made some choices to begin with.” And when Sadler's windshield is covered with Coke Zero signage, he exclaims, “It’s really dark in there.” One of the brand managers replies, “Well, are you a Nascar driver or Na-SCARED driver?”


Sadler: "It's really dark in there." Brand Manager: "Are you Nascar or Na-SCARED?"“With Coke Zero, we’ve shown it’s possible to combine Real Coke taste and zero calories. The only thing that doesn’t seem possible is convincing our Coca-Cola brand managers to end their campaign against Coke Zero," Bill Kelly, senior vice president, Coca-Cola Trademark Brands, Coca-Cola North America, said in a statement. "Even members of the Coca-Cola Racing Family can’t do it. Of course, the harder they try, the more they remind people that Coke Zero tastes like Coke.” Back to Home Page