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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan302010

Nascar Plans To Be A Box-Office Smash

Nascar's 90-second commercial puts movie-goers in the middle of the action before movie action begins.January 30, 2010: People may be talking about football and thinking about baseball spring training, but Nascar is putting its marketing pedal to the medal to get its share of attention. This weekend, Nascar launched its partnership with cinema advertising company Screenvision to place content and activate programs in more than 2,400 movie theaters and on 15,000 screens nationwide.

Activation is anchored by a 90-second long-form content piece, produced by Nascar Media Group, that will air as part of each theater's pre-movie ad package. In addition, lobby kiosks and concessions are being made available to Nascar's corporate partners for sponsorship. The racing circuit could not have picked a better time for its in-theater launch as total box-office results are up this year versus 2009, thanks largely to Avatar and such crowd favorites as Edge of Darkness, The Book of Eli and Tooth Fairy.

Screenvision said that its studies show that 52% of peope remember the ads they see in-theater versus 36% who see ads on TV. Nascar's 2010 season officially begins Feb. 14 with the Daytona 500, but several top Nascar drivers are participating Jan. 30-31 in the Grand-Am Rolex 24 Hours of Daytona in Florida, including four-time defending Sprint Cup champion Jimmie Johnson, Juan Pablo Montoya and Bobby Labonte.

The 90-second commercial begins with driver Kyle Busch, decked in his M&M-sponsored race gear, talking to theater-goers. "If you're looking for a story about love-struck vampires, teenage wizards or, hey, even a Vegas bachelor party, then you're in the right seat. But if you want to be part of intense drama that starts with 3,500 lbs. of angry metal hurtling down straightaways at 200 MPH, where success is decided by a fraction of a second, then you want the Nascar Sprint Cup Series."

Kyle Busch talks to audiences in Nascar's in-theater ad.The mini-film then takes viewers on a fast-paced, quick-cut journey of race day highlights, including what seems to be a bevy of crashes, burns and blowouts. In addition to Busch, there are cameo appearances by Johnson, Tony Stewart, Mark Martin and other top drivers. It ends with a promo for Nascar programming available for Web-enabled Sprint mobile devices.

Nascar said the 90-second reel would run through Feb. 25 and estimated that it would be shown 1.1 million times. When the partnership was unveiled this past October, Nascar and Screenvision said it was prompted "in large part to the success of such movies as Days of Thunder, Talladega Nights: The Ballad of Ricky Bobby, Herbie: Fully Loaded, Cars and Nascar 3-D: The Imax Experience."

“At the end of the day, this is all about celebrating the Nascar fans through our nationwide network of passionate consumers – and creating new in-cinema advertising platforms for Nascar sponsors," Andy Blacker, svp-marketing and research for Screenvision, said in a statement. “With this partnership, Screenvision is recognizing the tremendous potential of Nascar, and we are creating the first ever in-cinema platform for partners to wrap their brands around."

”
According to Steve Phelps, CMO for Nascar, the deal epitomizes the effort that the racing circuit is putting into growing its fan base while offering new opportunities for its marketing partners. “Screenvision will bring the excitement and drama of Nascar to a half billion moviegoers each year, including some who are avid fans and some who have yet to attend or watch a race on television. Fans want to experience our sport in every way possible, and we can’t wait for them to see and hear their favorite drivers running flat out on 40-foot screens with surround sound.”


Coming To A Theater Near You: Nascar Pedal To The Metal Marketing

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