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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Mar042011

On The Right Track: Alliances, Activations Earn Ford Nascar Business Award

March 4, 2011: In another sign that the U.S. automotive industry is reclaiming some of its pre-economic crisis glory, the Ford Motor Co. was awarded the 2010 Nascar Driving Business Award, driven in large part to business-to-business deals totaling $200 million in vehicle sales to Nascar partners.

The honor was presented on March 4 at the first Nascar Fuel for Business Council Meeting. The event was held in Las Vegas in conjunction with the Nationwide Series race (March 5) and the Kobalt Tools 400 Sprint Cup event (March 6), both at Las Vegas Motor Speedway.

Ford, which won its 600th Nascar event at the 2011 Daytona 500 last month, has been racing in Nascar since 1949. Since becoming part of the Nascar B2B Council in 2007, Ford has sold 20,000 vehicles to Nascar official partners, according to the car company.

"The co-marketing, promotions and B2B opportunities created through the Nascar Fuel for Business Council continue to exceed our expectations, and we are pleased and honored to be recognized for these achievements," Jamie Allison, director for Ford Racing, said in a statement."

According to Norris Scott, managing director, partnership marketing and business solutions for Nascar, “Ford Motor Co. is woven into the fabric of Nascar, and we are proud to acknowledge our long-standing partner’s tremendous business-to-business success in our sport. Ford continues to demonstrate leadership, results and is a very active member of the Fuel for Business Council. They work with all of Nascar’s official partners to sell thousands of Ford vehicles as well as create and implement fan sweepstakes and co-marketing platforms.”

Through its official partnership with Nascar, Ford initiated a number of “driving business” successes in 2010, including:

• Creating with Office Depot a network in which Ford dealerships can now purchase office supplies.
• Forming a DRIVE4COPD partnership that included COPD (chronic obstructive pulmonary disease) screening made available to more than 3,000 Ford employees and delivering DRIVE4COPD screening messages to 300,000 Ford Racing fans.
• Via a partnership with 3M, supporting two fan sweepstakes that generated more than 200,000 registrations.
• Partnered in Goodyear’s “Support Our Troops” national campaign.
• Supported Sunoco in their “decal race” sweepstakes by providing a 2011 Ford Explorer as the grand prize.
• Implemented partnerships with Bank of America, Goodyear, DuPont and Sunoco that sold more than 1,300 Ford vehicles.

"With the full support of Ford brand marketing, and our dealers, we are able to fully leverage the network of official partners in Nascar."

“The ‘driving business award’ is a testament to the hard work and dedication Tim Duerr, our motorsports marketing manager, has for the Fuel for Business Council,” said Allison. “With the full support of Ford brand marketing, and our dealers, we are able to fully leverage the network of official partners in Nascar." 

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