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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Sep152016

Led By A-B, Coachella, Desert Trip, SXSW, Music Sponsorship Spend To Hit $1.47B

By Barry Janoff

September 15, 2016: With performers such as the Rolling Stones, Adele, Beyoncé, Kanye West, Bruce Springsteen, Guns 'n' Roses and AC/DC on the road, and festivals including Desert Trip, Coachella and Lollapalooza in full swing, it is little surprise that the music industry is hitting some high notes in ticket sales and sponsorship deals.

But numbers from industry analysts show that the score may be even better than anticipated.

The projected spend on sponsorship in the music category for 2016 is $1.47 billion, not only up 5.6% from $1.4 billion in 2015 but also "exceeding projected rise in sponsorship spend in sports (5%) and every other property segment," including the projected 4.5% increase in overall sponsorship spending, according to research and consulting firm IEG, Chicago.

The 2016 projection is also up from the $1.34 billion spend in 2014, $1.2 billion in 2013, $1.22 billion in 2012 and $1.17 billion in 2011.

Anheuser-Busch InBev is "the undisputed leader in the live music space demonstrated by its near ubiquity at music festivals and an expanded presence in country music," according to the IEG Music Sponsorship Report.

According to IEG, 28% of properties with a sponsorship in the alcoholic beverage category report a partnership with Anheuser-Busch, with its Bud Light brand as a leading driver.

Among other activations, Anheuser-Busch took over sponsorship of South by Southwest this past year from Miller Coors, which had the spot for the 15 prior years. The two-year deal "puts Bud Light at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge," according to the beer company.

The Top Five most-active companies in music sponsorship also include PepsiCo (20%), Diageo (19%), Coca-Cola (19%) and Brown Forman (15%), the Louisiville, Ky.-based spirits and wine company whose brands include Jack Daniel's, Old Forester, Finlandia, Southern Comfort and Korbel.

Diageo, behind its Captain Morgan and Smirnoff brands, showed the biggest jump in sponsorship deals, moving up from seventh most-active (9%) in 2015, per IEG..

The category's most-active brands also include Heineken (14%), Miller Coors (11%), Red Bull (9%), Tito's Vodka from Fifth Generation (8%), Uber (8%), Monster (7%) and Nestle (7%).

AT&T and Ford fell out of the Top Ten, per IEG.

The most active categories are topped by wine and spirits, with brands "7.4 times more likely to sponsor music than the average of all sponsors," according to the Music Sponsorship Report.

The Top Ten most active categories also include beer (6.2 times more likely to sponsor music than the average of all sponsors), non-alcoholic beverage (6.2), media-publishing (5.4), food (3.1), retail (2.8), hotels and resorts (2.4), automotive (2.3), banks (2.2) and telecom (2 times more likely to sponsor music than the average of all sponsors).

According to Pollstar, which tracks concert revenue and ticket sales, the Top 100 Tours during the first half of this year (January-June) hit a record $1.48 billion in combined grosses. That is up $45 million (3.1%) over last year’s record pace.

The top grossing worldwide tours of 2016 through June were topped by Bruce Springsteen & the E Street Band River Tour with $17.7 million gross (1.5 million tickets sold), Beyoncé The Formation with $137.3 million gross (1.1 million tickets), Coldplay with  $137.3 million gross (1.58 million tickets), Madonna at $85.5 million gross and the Rolling Stones with $83.9 million gross.

The Stones are scheduled to be part of the upcoming Desert Trip six-day, two-weekend festival in Indio, Calif. (Oct. 7-8-9, Oct. 14-15-16).

When tickets for the event went on sale in May, some 70,000 per day were sold in five hours, according to promoter AEG Live.

According to online ticket marketplace StubHub, that would set a record for music festivals with more than $150 million in gross revenue, $60 million more than the current record of $84 million from the 2015 Coachella Festival.

Iconic performers also scheduled to include The Who, Paul McCartney, Neil Young, Bob Dylan and Pink Floyd's Roger Walters.

Marketing partners for Desert Trip include Absolut, Coors Light, Corona Extra, Sierra Nevada and Heineken.

Among other major events in 2016, Coachella, held in April at the same Empire Polo Club in Indio, Calif. as Desert Trip, has such sponsors as Abslout, American Express, Heineken, H&M, New Era, JBL Harman, T-Mobile and Tag Heuer.

Sponsors for Lollapalooza, staged in August in Chicago, include Samsung, Bud Light, Pepsi, BMI, Toyota, State Farm, Jack Daniel's, Bacardi, Uber and Citi.

Bonnaroo, held in June in Manchester, Tenn., lists sponsors including Miller Lite, State Farm, 7 UP, Intel, Bose, Angry Orchard and Tito's Vodka.

In addition to Bud Light, top tier sponsors for South by Southwest (March 10-19, 2017 in Austin) include Mazda, Monster Energy and Esurance.

The Austin City Limits Music Festival (Sept. 30-Oct. 2, Oct. 7-9) includes sponsors Samsung, Honda, Miller Lite, Lowe's, State Farm and locally based Tito's Vodka.

Sponsors for the iHeartRadio Music Festival in T-Mobile Arena in Las Vegas (Sept. 23-24) include MasterCard, Mazda, Mondelez, State Farm and Taco Bell.

Music sponsorship often extends into sports. One prime example: The NCAA March Madness Music Festival, part of the Men's Div. I Final Four scheduled for April 1 & 3 2017, in University of Phoenix Stadium, is sponsored by Coca-Cola, Capital One and AT&T, all corporate NCAA partners.

The Stones, Who, McCartney Show Adele, Beyoncé How To Sell Tickets

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