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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Oct252016

Mtn. Dew Stocks Roster With 19 NBA Players, Led By Westbrook, Irving

By Barry Janoff

October 24, 2016: Russell Westbrook, who this season will lead the NBA’s Oklahoma City Thunder without Kevin Durant (now with the Golden State Warriors), has a new partner, Kyrie Irving of the Cleveland Cavaliers.

Westbrook and Irving won’t be on the NBA court together, but they are together as part of a multi-platform effort from Mtn. Dew, with Westbrook signing an extension to his endorsement deal with the brand and Irving moving in as part of his alliance with PepsiCo.

Mtn. Dew said it that in addition to national ads with Westbrook and Irving, it has 17 other NBA players on its roster, who will be used in various national and regional components of marketing during the 2016-17 season. including TV, Internet, digital, social media, POP and fan activations.

An intro spot with Westbrook and Irving takes people behind the scenes of their new commercials.

In addition, Mtn. Dew said that throughout the season, it plans to get people "closer to the NBA lifestyle (with) everything that the NBA and its players touch and influence — from style and music to art and tech — all with a dash of humor."

Westbrook, who signed with the brand last year, extended his partnership through the 2018-19 NBA season.

Irving has been with PepsiCo since 2012, starring in a series of TV spots for Pepsi as “Uncle Drew.”

As part of its DEWxNBA roster, Mtn. Dew’s NBA endorsers also include Giannis Antetokuonmpo (Milwaukee Bucks), Bradley Beal (Washington Wizards), Reggie Jackson (Detroit Pistons), Isaiah Thomas (Boston Celtics) and  Justise Winslow. (Full list below.)

"The NBA is more than just a sport to basketball fans," Ryan Collis, senior director of marketing for Mtn. Dew, said in a statement. "It represents a source of inspiration, which lines up with the spirit of the Dew Nation—celebrating sports and culture while having a damn good time.

"Both Russell Westbrook and Kyrie Irving are the perfect embodiment of this message, as talented players with their fingers on the pulse of everything that’s cool, fun and relevant right now," said Collis.

Mtn. Dew began activation this past weekend with fan experiences that included 40 ft. tall inflated glowing basketballs in Los Angeles, and Miami with team partners the Lakers and Heat. The display is scheduled to hit Cleveland today as part of the team’s opening night.

According to Irving, who helped lead the Cavaliers to the NBA title last season, "I am excited to be a part of the Dew lineup. Mtn. Dew is a brand that celebrates being an individual and I continue to work to be the best version of me on and off the court. I can’t wait for what’s coming up next."

Added Westbrook, "Dew gets me as both a player and an individual and I’m proud of our collaborations over the past year and a half. I love that I can do me, while still doing the Dew."

DEWxNBA Team
• Russell Westbrook Oklahoma City Thunder
• Kyrie Irving Cleveland Cavaliers
• Justin Anderson Dallas Mavericks
• Giannis Antetokuonmpo Milwaukee Bucks
• Bradley Beal Washington Wizards
• Patrick Beverley Houston Rockets
• Devin Booker Phoenix Suns
• Mike Conley Memphis Grizzlies
• Danny Green San Antonio Spurs
• Elfrid Payton Orlando Magic
• Rodney Hood Utah Jazz
• Reggie Jackson Detroit Pistons
• CJ McCollum Portland Trail Blazers
• Emmanuel Mudiay Denver Nuggets
• Bobby Portis Chicago Bulls
• Julius Randle Los Angeles Lakers
• Isaiah Thomas Boston Celtics
• Myles Turner Indiana Pacers
• Justise Winslow Miami Heat

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