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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jun292017

Mountain Dew MVP Plans For Westbrook: Triple-Double Suit, Limited-Edition Cans

By Barry Janoff

June 28, 2017: Not long after Russell Westbrook was named the NBA MVP for 2016-17 earlier this week, Westbrook's marketing partner Nike hit the airwaves with an animated congratulatory spot, "Why Not," which explains the "analytic process” that led the Oklahoma City Thunder point guard to the honor: triple-doubles, clutch shots and "M+V+P = 0 (for the 0 Westbrook wears as his jersey number).

Now, another of Westbrook’s partners, Mountain Dew, is congratulating him with two activations, one a fashion statement, the other a product placement.

Mountain Dew, a brand from PepsiCo, has commissioned American menswear designer Mark McNairy to create a suit that "reflects Westbrook’s eclectic sense of fashion."

According to Dew, the Triple-Double Breasted suit "pays homage to Russ’ record-breaking season (during which he joined Oscar Robertson as the only players in league history to average a triple-double for an entire season) and "Don’t Do They" mentality (referencing the Dew campaign in which Westbrook starred this past season) — whether on the court dropping 50 point triple-doubles, or off the court sporting flashy post-game outfits.”

Mountain Dew said the plan is for Westbrook to wear the one-of-a-kind suit, with the when and where to be determined at a later date as the 2017-18 season approaches.

More accessible to NBA fans and consumers, Mountain Dew is releasing a limited-edition 12 oz. can in the Oklahoma City area. The packaging, which comes in the brand’s distinct lime-green color, has the Mountain Dew logo on one side and commemorative text on the other: "Russ #0 Kia MVP 2016-17."
 
The suit being designed is a bit more complex, with several unique style elements that pay tribute to his MVP year, including:

• The "Don’t Do They" line from the Dew commercial is featured on the underside of the jacket collar, with 'THEY" crossed out in red.

* The number 42 is emblazoned on the jacket breast pocket, a reference to the single-season record-setting number of triple-doubles Westbrook had in 2016-17.

• According to Mountain Dew, Westbrook "was a king in the clutch as the shot clock winded down and to highlight this an :01 is shown on the inside breast pocket."

• The suit itself is designed in a camo pattern, which is associated with both Mountain Dew and designer McNairy, "which made camo an obvious color choice."

Mountain Dew did not indicate what Westbrook would do with the suit after wearing it, likely just onece, but did say there were no plans to include it in any new TV or digital marketing campaigns.

The NBA and the Thunder also have unveiled merchandise to honor Westbrook’s MVP season, including T-shirts, pennants and pins.

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