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Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun292017

Mountain Dew MVP Plans For Westbrook: Triple-Double Suit, Limited-Edition Cans

By Barry Janoff

June 28, 2017: Not long after Russell Westbrook was named the NBA MVP for 2016-17 earlier this week, Westbrook's marketing partner Nike hit the airwaves with an animated congratulatory spot, "Why Not," which explains the "analytic process” that led the Oklahoma City Thunder point guard to the honor: triple-doubles, clutch shots and "M+V+P = 0 (for the 0 Westbrook wears as his jersey number).

Now, another of Westbrook’s partners, Mountain Dew, is congratulating him with two activations, one a fashion statement, the other a product placement.

Mountain Dew, a brand from PepsiCo, has commissioned American menswear designer Mark McNairy to create a suit that "reflects Westbrook’s eclectic sense of fashion."

According to Dew, the Triple-Double Breasted suit "pays homage to Russ’ record-breaking season (during which he joined Oscar Robertson as the only players in league history to average a triple-double for an entire season) and "Don’t Do They" mentality (referencing the Dew campaign in which Westbrook starred this past season) — whether on the court dropping 50 point triple-doubles, or off the court sporting flashy post-game outfits.”

Mountain Dew said the plan is for Westbrook to wear the one-of-a-kind suit, with the when and where to be determined at a later date as the 2017-18 season approaches.

More accessible to NBA fans and consumers, Mountain Dew is releasing a limited-edition 12 oz. can in the Oklahoma City area. The packaging, which comes in the brand’s distinct lime-green color, has the Mountain Dew logo on one side and commemorative text on the other: "Russ #0 Kia MVP 2016-17."
 
The suit being designed is a bit more complex, with several unique style elements that pay tribute to his MVP year, including:

• The "Don’t Do They" line from the Dew commercial is featured on the underside of the jacket collar, with 'THEY" crossed out in red.

* The number 42 is emblazoned on the jacket breast pocket, a reference to the single-season record-setting number of triple-doubles Westbrook had in 2016-17.

• According to Mountain Dew, Westbrook "was a king in the clutch as the shot clock winded down and to highlight this an :01 is shown on the inside breast pocket."

• The suit itself is designed in a camo pattern, which is associated with both Mountain Dew and designer McNairy, "which made camo an obvious color choice."

Mountain Dew did not indicate what Westbrook would do with the suit after wearing it, likely just onece, but did say there were no plans to include it in any new TV or digital marketing campaigns.

The NBA and the Thunder also have unveiled merchandise to honor Westbrook’s MVP season, including T-shirts, pennants and pins.

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