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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May262016

Mountain Dew Takes Consumers For A VR Ride With Dale Jr., Kasey Kahne, YouTube

By Barry Janoff

May 25, 2016: Not content to get products such as Pitch Black and Baja Blast into the hands of consumers, Mtn. Dew is using a virtual reality platform and gaming softwear to give consumers a hands-on experience with top Nascar drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.

As part of its recently launched DEWcision 2016 multi-media campaign, Mtn. Dew said it would "leverage the latest in Oculus VR hardware and gaming/CGI software" to put people behind the wheel of race cars, employing a 360º perspective in peson, on YouTube and via other social media platforms.

The effort enables people via VR to race through a beach-desert landscape powered by Baja Blast or a futuristic cityscape powered by Pitch Black.

With DEWcision 2016, playing off of this year's presidential election, Mtn. Dew is asking people to pick a favorite between Pitch Black and Baja Blast, which, according to the brand, "are two specialty flavors that have developed cult followings of true Dew aficionados."

Depending on which path a person chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.

Mtn. Dew said is the first time it is using VR as a content channel as part of a larger, integrated 360-degree campaign.

Dale Jr., Kahne and Elliott — all part of the Mtn. Dew Racing Team — provide running commentary and other insights as the drive the VR courses, directing viewers to use the 360º option to look for obstacles and other unique scenes happening not just in front of but also above, behind and on both sides of the car.

"You're in the driver's seat," offers Earnhardt Jr. "This is no ordinary track, but I think you can handle it."

As part of its DEWcision VR leg, Mtn. Dew has formed partnership with Shazam, becoming the "first brand to launch a VR campaign on the app.

Using Visual Shazam, people can access exclusive VR content when they scan Pitch Black or Baja Blast bottles.

The VR racing content will also be available this week to people at the JR Motorsports Fan Day in Mooresville, N.C. (May 26-27) as well as on YouTube 360 and Facebook 360 and through the Milk VR library.
 
Mtn. Dew said it is one of the first brands to use the new Oculus Rift VR headset and developer kit to "transport fans to a choose-your-own adventure gamified VR racing experience. The experience was developed by Firstborn using Unreal gaming software for VR.

After putting on a VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack.

In addition, the brand is launching a dedicated VR hub at MountainDew.com/VR that features all of its VR content playable via a mobile phone.

According to Greg Lyons, svp-marketing for Mtn. Dew, "Dew Nation (never ceases) to amaze me with your passion for these two brands. From bathing in Baja Blast to road tripping to stock up on Pitch Black, we think we've seen it all . . . until now. This summer, we're challenging you to show us how far you would go for your favorite flavor."

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