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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May262016

Mountain Dew Takes Consumers For A VR Ride With Dale Jr., Kasey Kahne, YouTube

By Barry Janoff

May 25, 2016: Not content to get products such as Pitch Black and Baja Blast into the hands of consumers, Mtn. Dew is using a virtual reality platform and gaming softwear to give consumers a hands-on experience with top Nascar drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.

As part of its recently launched DEWcision 2016 multi-media campaign, Mtn. Dew said it would "leverage the latest in Oculus VR hardware and gaming/CGI software" to put people behind the wheel of race cars, employing a 360º perspective in peson, on YouTube and via other social media platforms.

The effort enables people via VR to race through a beach-desert landscape powered by Baja Blast or a futuristic cityscape powered by Pitch Black.

With DEWcision 2016, playing off of this year's presidential election, Mtn. Dew is asking people to pick a favorite between Pitch Black and Baja Blast, which, according to the brand, "are two specialty flavors that have developed cult followings of true Dew aficionados."

Depending on which path a person chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.

Mtn. Dew said is the first time it is using VR as a content channel as part of a larger, integrated 360-degree campaign.

Dale Jr., Kahne and Elliott — all part of the Mtn. Dew Racing Team — provide running commentary and other insights as the drive the VR courses, directing viewers to use the 360º option to look for obstacles and other unique scenes happening not just in front of but also above, behind and on both sides of the car.

"You're in the driver's seat," offers Earnhardt Jr. "This is no ordinary track, but I think you can handle it."

As part of its DEWcision VR leg, Mtn. Dew has formed partnership with Shazam, becoming the "first brand to launch a VR campaign on the app.

Using Visual Shazam, people can access exclusive VR content when they scan Pitch Black or Baja Blast bottles.

The VR racing content will also be available this week to people at the JR Motorsports Fan Day in Mooresville, N.C. (May 26-27) as well as on YouTube 360 and Facebook 360 and through the Milk VR library.
 
Mtn. Dew said it is one of the first brands to use the new Oculus Rift VR headset and developer kit to "transport fans to a choose-your-own adventure gamified VR racing experience. The experience was developed by Firstborn using Unreal gaming software for VR.

After putting on a VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack.

In addition, the brand is launching a dedicated VR hub at MountainDew.com/VR that features all of its VR content playable via a mobile phone.

According to Greg Lyons, svp-marketing for Mtn. Dew, "Dew Nation (never ceases) to amaze me with your passion for these two brands. From bathing in Baja Blast to road tripping to stock up on Pitch Black, we think we've seen it all . . . until now. This summer, we're challenging you to show us how far you would go for your favorite flavor."

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