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NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in Mt. Dew (1)

Wednesday
Oct152014

Dale Call Of The Wild: Diet Dew Puts Nascar's Earnhardt Jr. In Hands Of Fans

By Barry Janoff

October 15, 2014: Ladies and gentlemen, it's time to start your Dale Earnhardt Jr. engine callers.

This past February, during the Super Bowl XLVIII pre-game telecast, Diet Mountain Dew premiered “Dale Call,” a TV spot in which duck hunters used a device that replicated the sound of a revving Nascar engine that immediately attracted Earnhardt Jr. and his No. 88 Chevy SS.

The spot was so popular — more than 4.5 million views on YouTube since then — that it not only has spawned a follow-up commercial but a life-imitating-art moment: People can purchase their own Dale Caller through Nascar.

In addition, Earnhardt Jr. will celebrate the “Dale Call” release by debuting a #DaleCall image on the rear bumper of his No. 88 Chevy SS at this weekend’s Chase for the Sprint Cup Geico 500 race in the Talladega Superspeedway, Lincoln, Al.

For those wishing to give Earnhardt Jr. a rousing welcome, the limited-edition “Dale Call” can be purchased beginning this week from Nascar.com, on-track and via select online retailers.

Based on past experience, the could be a significant number of Dale Callers sold. Earnhardt is among the most popular athletes in the U.S., trailing only LeBron James, Michael Jordan, Derek Jeter, Peyton Manning and Kobe Bryant, according to a recent Harris Poll.

In addition to Diet Mt. Dew, his marketing partners include Nationwide, Amp Energy, Wrangler, Chevrolet, Breyers, eBay and TaxSlayer.com. A long-term deal he has had with the National Guard is ending after this season. He earns about $14 million in endorsements, according to industry analysts.
 
In the new spot, "Dale Call With Brad," Earnhardt Jr.'s friend, Brad, is sitting in Earnhardt Jr. car in the driver's garage. He has a "Dale Call," which he activates, bringing Dale into the garage.

"Hey, man, what's up?" asks Earnhardt Jr.

"Nothing, man," says Brad. "Just revving' the motor to see what it sounds like. Sounds good."

"You 'Dale called' me," says Earnhardt Jr.

"No, man. It's the engine," says Brad, who smiles when Earnhardt Jr. walks away. He blows into the Dale Call again, and the scene repeats itself, with Earnhardt Jr. growing ever frustrated.

The spot ends by directing people to get their own Dale Call. Then, in an epilogue, Brad gets busted when Earnhardt Jr. sees him using the Dale Call in the kitchen.

Lead agency is BBDO, NY. (See the full spot here.)

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