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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Wednesday
Oct152014

Dale Call Of The Wild: Diet Dew Puts Nascar's Earnhardt Jr. In Hands Of Fans

By Barry Janoff

October 15, 2014: Ladies and gentlemen, it's time to start your Dale Earnhardt Jr. engine callers.

This past February, during the Super Bowl XLVIII pre-game telecast, Diet Mountain Dew premiered “Dale Call,” a TV spot in which duck hunters used a device that replicated the sound of a revving Nascar engine that immediately attracted Earnhardt Jr. and his No. 88 Chevy SS.

The spot was so popular — more than 4.5 million views on YouTube since then — that it not only has spawned a follow-up commercial but a life-imitating-art moment: People can purchase their own Dale Caller through Nascar.

In addition, Earnhardt Jr. will celebrate the “Dale Call” release by debuting a #DaleCall image on the rear bumper of his No. 88 Chevy SS at this weekend’s Chase for the Sprint Cup Geico 500 race in the Talladega Superspeedway, Lincoln, Al.

For those wishing to give Earnhardt Jr. a rousing welcome, the limited-edition “Dale Call” can be purchased beginning this week from Nascar.com, on-track and via select online retailers.

Based on past experience, the could be a significant number of Dale Callers sold. Earnhardt is among the most popular athletes in the U.S., trailing only LeBron James, Michael Jordan, Derek Jeter, Peyton Manning and Kobe Bryant, according to a recent Harris Poll.

In addition to Diet Mt. Dew, his marketing partners include Nationwide, Amp Energy, Wrangler, Chevrolet, Breyers, eBay and TaxSlayer.com. A long-term deal he has had with the National Guard is ending after this season. He earns about $14 million in endorsements, according to industry analysts.
 
In the new spot, "Dale Call With Brad," Earnhardt Jr.'s friend, Brad, is sitting in Earnhardt Jr. car in the driver's garage. He has a "Dale Call," which he activates, bringing Dale into the garage.

"Hey, man, what's up?" asks Earnhardt Jr.

"Nothing, man," says Brad. "Just revving' the motor to see what it sounds like. Sounds good."

"You 'Dale called' me," says Earnhardt Jr.

"No, man. It's the engine," says Brad, who smiles when Earnhardt Jr. walks away. He blows into the Dale Call again, and the scene repeats itself, with Earnhardt Jr. growing ever frustrated.

The spot ends by directing people to get their own Dale Call. Then, in an epilogue, Brad gets busted when Earnhardt Jr. sees him using the Dale Call in the kitchen.

Lead agency is BBDO, NY. (See the full spot here.)

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