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Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 11-13
1. The Upside $19.6M
2. Aquaman $17.3M
3. A Dog’s Way Home $11.3M
4. Spider-Man: Into the Spider-Verse $9M
5. Escape Room $8.9M
6. Mary Poppins Returns $7.2M
7. Bumblebee $6.8M
8. On the Basis of Sex $6.2M
9. The Mule $5.5M
10. Vice $3.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan092017

Mountain Dew Has New Look, New ‘Fade Away’ Campaign Ads, Sean Malto

By Barry Janoff

January 9, 2017: In what it said will be part of a major move to create a new worldwide "unified visual identity for the brand," Mountain Dew has unveiled a multi-platform campaign, "Fade Away," but retaining the familiar mantra, "Do the Dew."

The effort will be anchored by a series of spots starring pro skateboarder Sean Malto and other action sports athletes. The first shows Malto, who has been with Mountain Dew since 2013, and friends doing tricks in a parking garage, including Malto skateboarding over the roof of a car.

The campaign, which will appear in more than 20 countries throughout the year, is "heavily optimized for social and mobile," according to the brand.

In the U.S. that will include launching via a vertical video format on Malto’s Facebook page, where he has more than one million followers; and on his Twitter destination, where he has more than 238,000 followers.

Mountain Dew said it also would use such platforms as Snapchat, Facebook Live, Facebook Video and Instagram Stories to "visualize the feeling of doing, and engage the Dew Nation to share their own exhilarating experiences."

In Malto’s first spot, shot to visually highlight his skills (enhanced by a distinct soundtrack), text offers, "Feel everything fade away. There’s no feeling like doing. Do the Dew."

According to Mountain Dew, a division of PepsiCo, "Doing the Dew is about the journey, not the destination. It’s about the skater, the player. Not the trick, not the shot. Doing the Dew is a feeling like none other, and that’s what 'there’s no feeling like doing' is all about." 

Mountain Dew’s new visual identity will encompass packaging, retail displays and brand creative. It features what the brand describes as a "refreshed neon green color palette and kinetic graphic elements that elevate Dew’s look to be as dynamic and refreshing as the taste of Dew itself.”

"The Dew Nation is into a wide array of activities from action sports to gaming," Greg Lyons, svp-marketing for Mountain Dew, North America, said in a statement. "Besides their love of Mountain Dew, what truly unites them is the idea of chasing a feeling. A feeling you only get from doing something exhilarating.

“Whether it's the thrill you get when you land a kickflip or the rush from completing a set on stage, this campaign is a celebration of the feeling of doing." 

Mountain Dew spokespersons also include NBA players Russell Westbrook, Kyrie Irving, Jimmy Butler and Julius Randle.

"Knowing that the majority of our millennial consumers see messages first in the palm of their hand, it's no longer about figuring out how creative can be optimized for mobile at the end of production, but now how it can be designed to thrive in mobile from the outset," said Lyons.

"As the Dew Nation continues to evolve, so do we," said Lyons. "We are updating our packaging to not only reflect the energy and refreshing attitude of our brand, but of Mountain Dew drinkers everywhere."

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