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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep232010

Madison Square Garden Dials Up Phizzle To Engage Fans With Mobile Marketing Campaigns

September 22, 2010: Madison Square Garden, Inc. is taking a cue from The Who's Going Mobile, signing a deal naming Phizzle "to power robust and enhanced mobile marketing campaigns" for the New York Knicks, New York Rangers, New York Liberty and regional television networks MSG and MSG Plus, as well as the company's digital marketing database, the MSG Insider.

Financial terms of the deal were not disclosed.

The deal comes on the heels of Madison Square Garden confirming it has agreed to a sponsorship alliance naming JPMorgan Chase as its first marquee partner. Described by both sides as a multi-platform, multi-venue, multi-media alliance, the marquee partnership gives the financial firm top-level of access and exposure for such venues as Madison Square Garden, Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre and Chicago Theatre; as well as MGS's sports teams and media outlets. MSG has signature Partnership pacts with Coca-Cola, Anheuser Busch and Delta Air Lines.

MSG's deal with Phizzle will enable the company's Web-based platform, PhizzleMobile, to bring "real-time mobile interactivity to engage audiences, both in-arena and out," with MSG's properties. As The Who sang, "Keep me movin' groovin', movin' yeah. Mobile, mobile, mobile, yeah!"

"We are excited to work with Phizzle to enhance our mobile experience for Knicks, Rangers and Liberty fans, MSG and MSG Plus viewers, and all our event attendees," Scott Richman, svp and GM for MSG Interactive, said in a statement. "Phizzle has a fully integrated, 360-degree platform, and creative ideas to engage our fans, build our databases, and help generate additional opportunities to integrate our marketing partners."

According to MSG, a variety of text messaging campaigns will be incorporated to ensure a "fun, exciting and participatory audience experience," including Text-2-Win promotions, Text-2-Vote polls and surveys, and Text-2-Screen. To enhance the audience experience via mobile devices, Phizzle said it would provide MSG with a "comprehensive set of mobile & SMS marketing tools to create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers."

The privately owned San Francisco-based Phizzle also has deals that include the NBA's Cleveland Cavaliers and  Philadelphia 76ers, the NHL's San Jose Sharks and Nashville Predators, and such media companies as Fox Sports, Comcast-Spectacor and DirecTV Sports Networks.

"We are extremely fortunate to have this opportunity to be partnering with such legendary brands to meet the demands of MSG's professional sports teams and television networks to create an outstanding combination of deep customer loyalty and increased revenues," Ben Davis, CEO of Phizzle, said in a statement. "MSG is committed to providing a comprehensive mobile strategy to effectively increase participation and initiate one-to-one dialogue with their fan base and Phizzle is excited about working together to allow our technology to deliver the ultimate fan experience."

How Delta's Deal With Madison Square Garden Flies Well Beyond New York

Cablevision Moves To Spin Off Madison Square Garden Business

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