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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun062012

Skechers Plans To Take Mr. Quiggly For Another Walk At The Super Bowl

By Barry Janoff

June 6, 2012: Skechers USA, which recently agreed to pay $50 million in restitution to settle a complaint from the Federal Trade Commission, is shelling out another $3.5-$4 million, but for a better company cause — a 30-second spot in Super Bowl XLVII.

The performance shoe and sportswear company said creative was still in development but that it would star Mr. Quiggly, the French bulldog who appeared in the company's Super Bowl XLVI commercial.

Skechers said the spot would promote its performance footwear, including its GoRun shoes, which were unveiled with the help of Mr. Quiggly's commercial.

The Manhattan Beach, Calif.-based company said it plans to expand its Skechers Performance Division with launches this summer of Skechers GoRun Ride, a running line with enhanced cushioning; Skechers GoTrain, a workout shoe built for added stability and control; and Skechers GoBionic, a zero-drop ultra-minimal running shoe.

This will be Skecher's fourth successive Super Bowl appearance. A spot during Super Bowl XLIV featured Hall of Fame quarterback Joe Montana. During Super Bowl XLV, the company ran a commercial starring Kim Kardashian in which she got hot and sweaty with her personal trainer.

Much ado was made in the media about Kardashian being replaced by a dog, but company executives said that it was a basic business and marketing decision to help launch the GoRun line with a new creative concept.

Mr. Quiggly has his own Twitter account, albeit with barely 100 followers. Kim Kardashian has almost 15 million followers at her Twitter account.

The Super Bowl XLVI spot with Mr. Quiggly also had a cameo from Mark Cuban, but received notoriety due to its plot, which featured greyhound racing. Numerous groups that advocate the abolishing of the sport were vocal in their demand to have Skechers drop the commercial from Super Bowl airing.

The spot ran and was well-received by viewers, according to numerous post-game ad meters.

Super Bowl XLVII will be played in Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans and will air on CBS, which is charging upward of $4 million for a 30-second spot, according to industry analysts.

"The spot generated massive awareness for our Skechers GoRun product . . . We already have Mr. Quiggly booked and back in training for his triumphant return."

"[Super Bowl XLVI] was our third year at the Big Game and thanks to Mr. Quiggly, we ranked third in the viewer polls," Michael Greenberg, president for Skechers, said in a statement. "The spot generated massive awareness for our Skechers GoRun product. Next year we'll be celebrating our second anniversary as a performance brand and we already have Mr. Quiggly booked and back in training for his triumphant return."

Last month, Skechers USA agreed to pay $50 million to settle charges from the FTC that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles." The FTC also busted Skechers for "falsely representing that clinical studies backed up the claims."

Part of the marketing efforts cited by the FTC included the Super Bowl ads with Montana and Kardashian.

The complaint did not include Skecher's GoRun line. In addition to Mr. Quiggly, GoRun's are also worn by marathon runner Meb Keflezighi, who will represent the U.S. this summer at the Summer Olympics in London.

And then it's on to New Orleans, where, according to Greenberg, "We're aiming for the No. 1 Super Bowl commercial this time.

FTC Busts Skechers Over Kardashian, Montana Marketing

Q&A: From Shaq To Kim And Mr. Quiggly

Back to Super Bowl XLVII

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