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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052015

Moving Day: Trucks Arrive As Harden Officially Switches From Nike To Adidas

By Barry Janoff

October 5, 2015: When James Harden woke up on Oct. 1, it marked the official beginning of his 13-year, $200 million deal with adidas.

Harden celebrated with breakfast at home.

Adidas celebrated by delivering two truck loads of basketball kicks to Harden's front door, making a marketing and social media splash to signify Harden's move from Nike.

"The Wait Is Over" read the back panels on two adidas trucks parked in the front courtyard of Harden's home.

According to adidas, the all-star point guard for the Houston Rockets will wear Crazylight Boost in a variety of Rockets colors this season. A signature shoe being planned.

"Doing what's expected isn't enough for me. I've taken chances to put myself in a position to be successful and I'm hungry for more," Harden said in a statement. "I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,"

Initial marketing was tied to the "unannounced" delivery to Harden, with a 30-second "The Wait Is Over" spot showing Harden wearing a bathrobe answering the door, then ultimately being surrounded by a bevy of boxes filled with adidas kicks.

Adidas supported with shout-outs on social media, including Twitter, Facebook and Instagram.

Future marketing likely will play into the low-key, fun-loving persona that Harden has shown in other ad campaigns.

Harden also has deals that include BodyArmor, BBVA Compass, Foot Locker and 2K Sports.

An upcoming event with Foot Locker — likely the first national spot in which Harden will wear adidas shoes — will see him shoot basketballs with suggestions printed on them as submitted by people via Twitter. He will seek to fulfill the requests written on the balls of missed shots.

The Foot Locker "Play My Tweet" challenge is scheduled to go down in Houston on Oct. 8 beginning at 7 PM (ET). People can watch via Foot Locker's YouTube channel or Twitter page.

Early requests include having him run a clinic at a high school, donate time and money to fighting cancer and challenging Stephen Curry's daughter, Riley, in a Nae-Nae dance-off.

According to Harden, "After meeting with adidas I knew we could create something people won't see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible product together. This is my chance to do something that can't be done anywhere else."

Harden Takes On (Almost) All Challenges In Foot Locker Twitter Push

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