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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052015

Moving Day: Trucks Arrive As Harden Officially Switches From Nike To Adidas

By Barry Janoff

October 5, 2015: When James Harden woke up on Oct. 1, it marked the official beginning of his 13-year, $200 million deal with adidas.

Harden celebrated with breakfast at home.

Adidas celebrated by delivering two truck loads of basketball kicks to Harden's front door, making a marketing and social media splash to signify Harden's move from Nike.

"The Wait Is Over" read the back panels on two adidas trucks parked in the front courtyard of Harden's home.

According to adidas, the all-star point guard for the Houston Rockets will wear Crazylight Boost in a variety of Rockets colors this season. A signature shoe being planned.

"Doing what's expected isn't enough for me. I've taken chances to put myself in a position to be successful and I'm hungry for more," Harden said in a statement. "I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,"

Initial marketing was tied to the "unannounced" delivery to Harden, with a 30-second "The Wait Is Over" spot showing Harden wearing a bathrobe answering the door, then ultimately being surrounded by a bevy of boxes filled with adidas kicks.

Adidas supported with shout-outs on social media, including Twitter, Facebook and Instagram.

Future marketing likely will play into the low-key, fun-loving persona that Harden has shown in other ad campaigns.

Harden also has deals that include BodyArmor, BBVA Compass, Foot Locker and 2K Sports.

An upcoming event with Foot Locker — likely the first national spot in which Harden will wear adidas shoes — will see him shoot basketballs with suggestions printed on them as submitted by people via Twitter. He will seek to fulfill the requests written on the balls of missed shots.

The Foot Locker "Play My Tweet" challenge is scheduled to go down in Houston on Oct. 8 beginning at 7 PM (ET). People can watch via Foot Locker's YouTube channel or Twitter page.

Early requests include having him run a clinic at a high school, donate time and money to fighting cancer and challenging Stephen Curry's daughter, Riley, in a Nae-Nae dance-off.

According to Harden, "After meeting with adidas I knew we could create something people won't see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible product together. This is my chance to do something that can't be done anywhere else."

Harden Takes On (Almost) All Challenges In Foot Locker Twitter Push

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