Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052015

Moving Day: Trucks Arrive As Harden Officially Switches From Nike To Adidas

By Barry Janoff

October 5, 2015: When James Harden woke up on Oct. 1, it marked the official beginning of his 13-year, $200 million deal with adidas.

Harden celebrated with breakfast at home.

Adidas celebrated by delivering two truck loads of basketball kicks to Harden's front door, making a marketing and social media splash to signify Harden's move from Nike.

"The Wait Is Over" read the back panels on two adidas trucks parked in the front courtyard of Harden's home.

According to adidas, the all-star point guard for the Houston Rockets will wear Crazylight Boost in a variety of Rockets colors this season. A signature shoe being planned.

"Doing what's expected isn't enough for me. I've taken chances to put myself in a position to be successful and I'm hungry for more," Harden said in a statement. "I want to be true to who I am, even if that means taking risks or doing things different from the status quo or what other people expect,"

Initial marketing was tied to the "unannounced" delivery to Harden, with a 30-second "The Wait Is Over" spot showing Harden wearing a bathrobe answering the door, then ultimately being surrounded by a bevy of boxes filled with adidas kicks.

Adidas supported with shout-outs on social media, including Twitter, Facebook and Instagram.

Future marketing likely will play into the low-key, fun-loving persona that Harden has shown in other ad campaigns.

Harden also has deals that include BodyArmor, BBVA Compass, Foot Locker and 2K Sports.

An upcoming event with Foot Locker — likely the first national spot in which Harden will wear adidas shoes — will see him shoot basketballs with suggestions printed on them as submitted by people via Twitter. He will seek to fulfill the requests written on the balls of missed shots.

The Foot Locker "Play My Tweet" challenge is scheduled to go down in Houston on Oct. 8 beginning at 7 PM (ET). People can watch via Foot Locker's YouTube channel or Twitter page.

Early requests include having him run a clinic at a high school, donate time and money to fighting cancer and challenging Stephen Curry's daughter, Riley, in a Nae-Nae dance-off.

According to Harden, "After meeting with adidas I knew we could create something people won't see coming. They want to celebrate me for who I am and what I stand for. They want to help me be closer to my fans, tell my story and make incredible product together. This is my chance to do something that can't be done anywhere else."

Harden Takes On (Almost) All Challenges In Foot Locker Twitter Push

Back to Home Page