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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov242015

College Football Cactus Bowl Books New Title Sponsorship Deal With Motel 6

Special to NYSportsJournalism.com

November 24, 2015: In marketing for Motel 6, spokesman Tom Bodett offers, "We'll leave the light on for you."

The lights will now be on in the college football post-season Cactus Bowl, which thanks to a sponsorship rights deal this season, will be known as the Motel 6 Cactus Bowl.

Operated by the Fiesta Bowl organization, the 27th annual Motel 6 Cactus Bowl is scheduled for Jan. 2, 2016, (ESPN), featuring teams from the Big 12 and Pac-12 conferences.

The game will be played in Phoenix' Chase Field for the first time since 2005.

Financial terms of the deal were not released.

"Motel 6 is proud to join forces with the Fiesta Bowl organization to become the official title sponsor of the Cactus Bowl," Lance Miceli, evp/CMO for G6 Hospitality, parent company of Motel 6. "With the championship games fast approaching, we will be hard at work preparing for an event that stands up to the dedication, talent and passion the athletes, coaches, and fans invest day in, day out."

The Cactus Bowl has now had more than a half-dozen title sponsors since its inception in 1989, including Domino's Pizza, Weiser Lock, Insight Enterprises, Buffalo Wild Wings (2-12-13) and TicketCity (2015).

Motel 6 plans to support with a multi-media effort to include TV, print, Internet, social media, outdoor and activation at the pre-game tailgate event.

"We will be hard at work preparing for an event that stands up to the dedication, talent and passion the athletes, coaches, and fans invest day in, day out."

According to Fiesta Bowl executive director Mike Nealy, "We are thrilled to partner with Motel 6 to present the 27th Annual Motel 6 Cactus Bowl. We take pride in hosting thousands of college football fans every year, and are honored to work with the iconic Motel 6 to bring fans an exciting experience of college football on a different playing field."

"The Motel 6 Cactus Bowl is a celebration of the drive and commitment these athletes have to being their very best, and we believe there's no better way to get 2016 off to a great start," said Miceli.

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