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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Final Four '22 In NOLA
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov242015

College Football Cactus Bowl Books New Title Sponsorship Deal With Motel 6

Special to NYSportsJournalism.com

November 24, 2015: In marketing for Motel 6, spokesman Tom Bodett offers, "We'll leave the light on for you."

The lights will now be on in the college football post-season Cactus Bowl, which thanks to a sponsorship rights deal this season, will be known as the Motel 6 Cactus Bowl.

Operated by the Fiesta Bowl organization, the 27th annual Motel 6 Cactus Bowl is scheduled for Jan. 2, 2016, (ESPN), featuring teams from the Big 12 and Pac-12 conferences.

The game will be played in Phoenix' Chase Field for the first time since 2005.

Financial terms of the deal were not released.

"Motel 6 is proud to join forces with the Fiesta Bowl organization to become the official title sponsor of the Cactus Bowl," Lance Miceli, evp/CMO for G6 Hospitality, parent company of Motel 6. "With the championship games fast approaching, we will be hard at work preparing for an event that stands up to the dedication, talent and passion the athletes, coaches, and fans invest day in, day out."

The Cactus Bowl has now had more than a half-dozen title sponsors since its inception in 1989, including Domino's Pizza, Weiser Lock, Insight Enterprises, Buffalo Wild Wings (2-12-13) and TicketCity (2015).

Motel 6 plans to support with a multi-media effort to include TV, print, Internet, social media, outdoor and activation at the pre-game tailgate event.

"We will be hard at work preparing for an event that stands up to the dedication, talent and passion the athletes, coaches, and fans invest day in, day out."

According to Fiesta Bowl executive director Mike Nealy, "We are thrilled to partner with Motel 6 to present the 27th Annual Motel 6 Cactus Bowl. We take pride in hosting thousands of college football fans every year, and are honored to work with the iconic Motel 6 to bring fans an exciting experience of college football on a different playing field."

"The Motel 6 Cactus Bowl is a celebration of the drive and commitment these athletes have to being their very best, and we believe there's no better way to get 2016 off to a great start," said Miceli.

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