Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Apr252010

Moon Main Man In 24 Hour Fitness Ads For F.I.T.T. Energy Drink

April 25, 2010: Football Hall of Fame quarterback Warren Moon has landed an endorsement deal that could be global in nature as the spokesman for F.I.T.T. Energy With Resveratrol energy shot product line.

Moon will appear in a campaign to be featured in the May issue of 24 Hour Fitness Digital Magazine. The deal also includes the potential to "leverage Moon and his likeness in other platforms including television, radio and point-of-sale activations."

24 Hour Fitness Digital Magazine is e-mailed monthly to its members and is posted on the 24 Hour Fitness Web site, "which garners in excess of 10 million impressions per month," according to Who's Your Daddy, Mission Viejo, Calif., the company that produces and markets  F.I.T.T. Energy and other energy drinks.  It is also sent to club members as well as visitors to the exercise chain's Facebook and Twitter sites. Financial terms were not disclosed.

The company said it is in the process of changing its name to FITT Energy "to properly reflect its new marketing direction."

“The key to the F.I.T.T. energy shot’s success is simply to get the word out about its effectiveness,” Moon said in a statement. “The 24 Hour Fitness Digital Magazine platform will allow us to do that. I have seen the science and the work that went into this and I feel the F.I.T.T. energy shot represents the premium level of energy shot drinks and brings a new healthy energy solution to those who value nutritional supplements.”

Moon, a nine-time NFL Pro Bowl selection, was inducted in the Pro Football Hall of Fame in 2006 after a career that included 17 years in the NFL and six years in the Canadian Football League. He currently ranks among the all-time top ten quarterbacks in the NFL in career TDs thrown (291), completions (3,988) and pass attempts (6,823}, and is fifth all-time with 49,325 yards passing.

“Having someone of Warren Moon’s stature involved in this campaign presents a tremendous opportunity that I am hopeful we will capitalize on," Michael Dunn, WYD CEO, said in a statement. “It offers us the ability to benefit from the enormous positive exposure 24 Hour Fitness received through their sponsorship of The Biggest Loser television program.”

Sales of energy drinks increased 240% from 2004 to 2009, according to research firm Mintel, Chicago. The global category is expected to top $9 billion in sales in 2011, per a study from Packaged Facts, Rockville, Md.

Back to Home Page