Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Apr252010

Moon Main Man In 24 Hour Fitness Ads For F.I.T.T. Energy Drink

April 25, 2010: Football Hall of Fame quarterback Warren Moon has landed an endorsement deal that could be global in nature as the spokesman for F.I.T.T. Energy With Resveratrol energy shot product line.

Moon will appear in a campaign to be featured in the May issue of 24 Hour Fitness Digital Magazine. The deal also includes the potential to "leverage Moon and his likeness in other platforms including television, radio and point-of-sale activations."

24 Hour Fitness Digital Magazine is e-mailed monthly to its members and is posted on the 24 Hour Fitness Web site, "which garners in excess of 10 million impressions per month," according to Who's Your Daddy, Mission Viejo, Calif., the company that produces and markets  F.I.T.T. Energy and other energy drinks.  It is also sent to club members as well as visitors to the exercise chain's Facebook and Twitter sites. Financial terms were not disclosed.

The company said it is in the process of changing its name to FITT Energy "to properly reflect its new marketing direction."

“The key to the F.I.T.T. energy shot’s success is simply to get the word out about its effectiveness,” Moon said in a statement. “The 24 Hour Fitness Digital Magazine platform will allow us to do that. I have seen the science and the work that went into this and I feel the F.I.T.T. energy shot represents the premium level of energy shot drinks and brings a new healthy energy solution to those who value nutritional supplements.”

Moon, a nine-time NFL Pro Bowl selection, was inducted in the Pro Football Hall of Fame in 2006 after a career that included 17 years in the NFL and six years in the Canadian Football League. He currently ranks among the all-time top ten quarterbacks in the NFL in career TDs thrown (291), completions (3,988) and pass attempts (6,823}, and is fifth all-time with 49,325 yards passing.

“Having someone of Warren Moon’s stature involved in this campaign presents a tremendous opportunity that I am hopeful we will capitalize on," Michael Dunn, WYD CEO, said in a statement. “It offers us the ability to benefit from the enormous positive exposure 24 Hour Fitness received through their sponsorship of The Biggest Loser television program.”

Sales of energy drinks increased 240% from 2004 to 2009, according to research firm Mintel, Chicago. The global category is expected to top $9 billion in sales in 2011, per a study from Packaged Facts, Rockville, Md.

Back to Home Page