Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct012012

Hall Of Fame QB Joe Montana Takes A Relaxed Route To The Super Bowl

By Barry Janoff

October 1, 2012: As an NFL quarterback for 15 seasons, Joe Montana was accustomed to working under pressure.

As a spokesman for Skechers USA, he is becoming more accustomed to being relaxed.

Montana will star in his second commercial for the footwear and lifestyle product company, this time touting Relaxed Fit shoes. As previously unveiled, the new multi-media global campaign will also star Mark Cuban, owner of the NBA's Dallas Mavericks, and baseball icon Tommy LaSorda.

The effort will lead to a Skechers spot to run on CBS during Super Bowl XLVII in February, the company's fourth consecutive trip to the Big Game. Montana was a part of Skechers’ first Super Bowl campaign during Super Bowl XLV in 2010.

The Manhattan Beach, Calif.-based company said that its Relaxed Fit footwear line is being positioned as "a natural extension of relaxed fit jeans."

In addition to TV, the campaign will include print, POP, Internet and social media destinations such as Twitter, Facebook and YouTube.

“In the world of professional football, there’s always a lot of madness, on and off the field,” Montana said in a statement. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”

Montana's 15 NFL seasons were highlighted by 13 years with the San Francisco 49ers, where he quarterbacked the team to wins in Super Bowls XVI, XIX, XXIII and XXIV (named MVP in all but XXIII). He retired after the 1993-94 season and was inducted into the Pro Football Hall of Fame in 2000.

Earlier this year, Montana's first stint with Skechers was part of several campaigns red-flagged by the Federal Trade Commission and the attorneys general of 44 states due to allegations of false advertising. Skechers agreed to pay $50 million regarding ads starring Montana, Kim Kardashian and Brooke Burke, which the FTC claimed were misleading when Skechers said that its toning shoes would help people lose weight, tone muscles and fight heart disease.

“Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear."

Skechers denied any wrong doing and said it agreed to the settlement "[to avoid] the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country."

For Skechers, the focus now is solely on Montana, Cuban, LaSorda and the Relaxed Fit line.

“Joe’s an American legend representing a very American concept: relaxed casuals that look and feel good,” Michael Greenberg, president of Skechers, said in a statement. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: a product that doesn’t just offer more comfort, but looks great as well.”

After FTC Crisis, Skechers Going Global With Montana, Cuban, LaSorda, Quiggly

Back to Home Page