Joe Montana Now Calling The Plays For Joint Juice Supplement National Push
Wednesday, May 11, 2011 at 04:56PM 
May 11, 2011: Hall of Fame quarterback Joe Montana has signed a deal to be the marketing spokesman for Joint Juice, Inc., a San Francisco-based company whose supplement drink line targets joint function and mobility.
Financial terms were not disclosed.
Montana turns 55 in June, and a marketing campaign will speak to the 75 million baby boomers (people born between 1946-1964) in the U.S., as well as others who have issues with their jointsl in addition to people who could incorporate Joint Juice products into their health-centric lifestyle.
The campaign will include print, Internet and POP. It will also be supported by a contest, “Do What You Love with Joe Montana.” Consumers "who share their empowering joint health success stories" will be entered to win an all-expense paid trip to spend what was described as an "afternoon doing their favorite activity" with Montana, plus $5,000 in cash. (Full details here.)
"Over the years my body has taken a beating . . . and so have my joints," offers Montana in a campaign spot. "I have been very active and I like to stay active. Joint Juice has helped me to get back out there doing the things I love to do."
Montana played for the San Francisco 49ers from 1979-1992, leading them to victories in Super Bowls XVI, XIX, XXIII and XXIV. He finished his career with the Kansas City Chiefs (1993-1994). Montana was inducted in to the Pro Football Hall of Fame in 2000.
“Joe is the perfect embodiment of what Joint Juice stands for – staying active at any age,” David Ritterbush, CEO of Joint Juice, Inc., said in a statement of the NFL legend. “As a company whose products were originally developed to help athletes, we’re thrilled to join efforts with a football legend. Joe’s healthy joint regimen coupled with his ongoing active lifestyle is a true inspiration. We look forward to a successful partnership that will hopefully motivate people to stay active.”
According to the company, Joint Juice supplements were created by orthopaedic surgeon Kevin R. Stone "for professional athletes whose mobility was critical to their careers. Dr. Stone saw the clinical benefits of glucosamine and developed Joint Juice products as a convenient alternative to the large hard-to-swallow pills."
“I always thought I would have to live with stiff joints and ongoing joint pain, considering my age and long football career,” said Montana. “By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55. I’ve been able to continue to stay active doing the things I love to do, and I want to empower others to do the same.”
“By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55." — Joe Montana
The company encourages consumers to use their products as part of a lifestyle that also includes exercise and healthy food choices.
Joint Juice drink mix is available in the vitamin section of grocery and drug stores or via the company's Web site. Joint Juice Easy Shot supplement is available in the vitamin aisle at Walgreens stores nationwide.
Reader Comments (4)
Hello. For those who, like me, like Joe Montana, I wanted to share with you that I found a website where you can enter a contest for a chance to win a trip to San Francisco and meet Joe Montana ... you also get some cash for the travel. Here is the info.
cheap nfl jerseys china, Redskins Brian Orakpo Authentic Jersey, Aaron Curry Jersey Authentic, Andre Johnson Jersey, Brian Orakpo Jersey Authentic, Chris Cooley Authentic Jersey, cheap nfl jerseys free shipping, Dallas Clark Authentic Jersey, Authentic Tennessee Titans Jersey, Seahawks Aaron Curry Jersey, Brian Orakpo Jersey, Brian Orakpo Authentic Jersey, Authentic Aaron Curry Jersey, Redskins Brian Orakpo Jersey, Authentic Colts Dallas Clark Jersey, Texans Jersey, Colts Dallas Clark Jersey, Authentic Chris Cooley Jersey, Titans Chris Johnson Jersey, Chris Johnson Authentic Jersey, Authentic Andre Johnson Jersey, Authentic Washington Redskins Jersey, Chris Cooley Jersey, Authentic Redskins Brian Orakpo Jersey, Andre Johnson Authentic Jersey, cheap nfl jerseys china, Authentic Dallas Clark Jersey, Andre Johnson Jersey Authentic, Authentic Donald Brown Jersey, Colts Dallas Clark Authentic Jersey, Official Seattle Seahawks Jersey, Chris Johnson Jersey Authentic, Aaron Curry Authentic Jersey, Chris Johnson Jersey, Colts Jersey, Aaron Curry Jersey, Dallas Clark Jersey, cheap nfl jerseys free shipping, Dallas Clark Jersey Authentic , Authentic Chris Johnson Jersey, Donald Brown Jersey, Texans Andre Johnson Jersey, Authentic Brian Orakpo Jersey
There are many web sites out there claiming to sell authentic designer Burberry Bags.
Unfortunately, many of these web sites, although claiming to sell authenticCoach Bags,
are in reality selling fakes. Here are some simple tips that can help you figure out whether a web site is selling authentic goods.
1. Guarantee: A web site selling authentic hand Louis Vuitton Bags
will always have a guarantee: Authentic or LV Bagsback.
If this policy is not listed on theCoach Outlet Onlinesite,
contact the web site operators to find out if they offer Louis Vuitton Outleta guarantee.
If they don't it indicates that they are not so very much Louis Vuitton Handbags that the goods
they are selling are Coach Outlet Storeauthentic. If the web site claims that the products
being sold are of the best quality, or something along these lines, something isLouis Vuitton Outlet.
If they are selling authentic goods, then the quality is Burberry Outlet
and is equal to the quality offered by Authentic Louis Vuittoncompetitor.
If they talk about offering good quality, they are really
saying that they have good quality fakes.Chanel Bagsconnections:
Companies based in China are almost always selling fakes. To find out where a company is Louis Vuitton Purses,
go to http://whois.sc and enter the Burberry Outletname.
You will Cheap Louis Vuittonsee who registered this domain.
If this is an address in China, Coach Factory Outlet Onlineaway. The domain information will also include the IP address.
Click on this IP address and see it's Coach Outlet.
You will, amongst other things, get a location. If theCoach Factory Outlet Online is in China, stay away.
Louis Vuitton: If a web site is selling Louis Coach Factory Outlet Onlinegoods,
this is usually a very bad sign. The only web sites that sell authentic Louis Vuitton goods are Coach Factory Online.
com and vuitton.com. Other web sites may have a Louis Vuitton choice available in limited qualities,
but even that is exceptional. Some people do sell authentic Louis Vuitton on Chanel Bags.
These sellers will usually be aCoach Factoryof MyPoupette.
Look for the MyPoupette logo before buying Louis Vuitton from Louis Vuitton Bags.
A trust worthy web site will list a street Louis Vuitton Sunglasses
.
Moncler Bady Feather Down Jacket Blue are your great choice in cold winter. This Moncler Women's Coats is lightsome and comfortable. The Moncler features Removable drawstring hood with ribbon trim. two way zip. The Cheap Moncler Coats is a fashionable design style that can stand out in the regular jackets,since it has a shiny,light-reflecting silhouette and a feminine design of curved shape. Get one and you will lucky to enjoy preferential treatment here.