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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

Skechers Takes Joe Montana Back To Super Bowl Stage, But Where Is Mr. Quiggly?

By Barry Janoff

January 23, 2013: With the San Francisco 49ers returning to the Super Bowl, it makes sense that Niners Hall  of Fame quarterback Joe Montana would be part of the Big Game.

Montana, who led the team to wins in Super Bowls XVI, XIX, XXIII and XXIV, will take a lead role in one of two commercials from Skechers USA. The other spot will pit a cheetah and a gazelle against a human wearing Skechers GOrun 2 performance running footwear.

Montana's spot will run during the second quarter of Super Bowl XLVI on Feb. 3. Montana has previously appeared in marketing as a spokesman for Skechers Relaxed Fit collection, including a voiceover in the company's rookie Super Bowl appearance in 2010.

According to Skechers, the first spot will use "humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear" and is scheduled to air during the two-minute warning of the first half.

The company has released a teaser spot, tagged "Man Vs. Cheetah: Designed for Speed." As we see a gazelle grazing, a voiceover says, "While spry and agile, the young gazelle is no match for the speedy and magnificent cheetah. However, outfit a human with a pair of Skechers GOrun 2 running shoes and you never know what might happen."

The teaser closes with the cheetah about to overtake the gazelle but a guy in Skechers about to overtake them both. (See the teaser here.)

Skechers will support its Super Bowl buy with Internet and social media, including Facebook, Twitter and YouTube.

Skechers spoke about its appearance in Super Bowl XLVI, in which Mark Cuban starred alongside Mr. Quiggly. The French Bulldog inspired a cottage industry and, according to Skechers, became a "media darling and [brought] global recognition to Skechers Performance footwear."

Skechers did not say whether or not the pooch would make a guest appearance this year, possibly leaving the door open for a surprise role.

This will mark Skechers fourth consecutive Super Bowl appearance. Montana helped the company to launch its fitness division during Super Bowl XLIV, and Kim Kardashian appeared in a steamy spot during Super Bowl XLV.

Thirty-second commercials during Super Bowl XLVI on CBS averaged $3.8 million, with some spots gong for $4 million, according to the network.

Last year, Skechers agreed to pay the Federal Trade Commission $50 million to settle charges that the company "deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles."

The FTC also accused Skechers or "falsely representing that clinical studies backed up the claims."

The misrepresented claims came in TV, print and Internet advertising. According to the FTC, that included an extensive campaign featuring Kim Kardashian, highlighted by a TV spot that aired during Super Bowl XLV in which she traded her trainer for a pair of Shape-ups.

Skechers' Shape-ups "Get Back In The Game" marketing featured Montana, Karl Malone, Wayne Gretzky, Kareem Abdul-Jabbar and Brooke Burke. A Skechers commercial that aired during Super Bowl XLIV featured Montana's voice but not his image.

The marketing involving Mr. Quiggly was not part of the FTC charges.

FTC Steps On Skechers For $50M For Misleading Ads

Back to Super Bowl XLVI

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