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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov242015

Marketing Maven Rob Gronkowski Joins Ronda Rousey On Monster Energy Roster

By Barry Janoff

November 23, 2015: Is Rob Gronkowski the NFL's MVP, as in "most valuable promoter?"

Monster Energy thinks so.

Calling him "one of the most prolific players in the NFL," Monster Energy has signed Gronkowski to a marketing deal to endorse the energy drink in marketing and other activations.

The tight end for the New England Patriots, joins UFC star Ronda Rousey as the brand's two newest spokespersons.

Financial terms of the multi-year pact were not released.

Gronkowski has a "knack for breaking records and partying his way through the season," Monster Energy said in a statement. "He is one of those unique athletes whose popularity transcends team loyalties and is a favorite with fans throughout the league."

For those reasons and others, he may also be one of the most marketable players in the NFL.

Gronkowski's endorsement roster also includes Nike, Dunkin' Donuts, JetBlue, EA Sports/Madden NFL 16 and Capital One.

He also has other endeavors, including the recently launched Gronk Fitness Products, part of the family-owned G&G Fitness.

He earns about $4-$5 million annual from endorsements, according to industry analysts. By comparison, Denver Broncos quarterback Peyton Manning tops all NFL players with annual endorsements at about $12-$13 million.

However, Gronkowski, who previously had a sports drink deal with BodyArmor, is on a deal-signing roll this season.

"His NFL records are proof that Gronk knows how to 'Unleash the Beast' with the best of them and will be a perfect fit with Monster’s other top athletes," said Monster Energy.

According to Gronkowski, "Monster Energy is the ultimate deal for me. I really enjoy drinking my monster and make it part of my day.  Monster also stands for partying and beautiful girls so it is a natural fit for me to work with them.

"I really look forward to working with other great Monster athletes from different sports," he said."   

“Rob is a unique and aspirational athlete of this generation and this sponsorship continues our tradition of identifying and working with the greatest athletes with the right personalities to represent our brand," Mitch Covington, vp-sports marketing for Monster Energy Co., said in a statement. “While football is a mainstream sport, which doesn't usually fit within our traditional marketing strategy, Gronk is an exceptional athlete who does. This sponsorship does not signal any change in our action and motorsports strategies.

In addition to Rousey, Monster has deals with such athletes as Formula One driver Lewis Hamilton, UFC's Conor McGregor, world motorcycle champ Valentino Rossi, rally driver Ken Block and Nascar drivers (and brothers) Kurt Busch and 2015 Sprint Cup Series champion Kyle Busch.

It's Official: Ronda Rousey Is A Monster

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