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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Tony Stewart (1)

Saturday
Mar052016

Mobil 1 Envisions Tony Stewart Post-Nascar: Cook, Painter, Mime, Cheese Connoisseur

By Barry Janoff

March 4, 2016: Tony Stewart has been a mainstay in auto racing for more than 20 years.

Now that he is entering his last season as a Nascar driver, Stewart would like to find some new interests, and marketing partner Mobil 1 wants to help.

In a multi-platform campaign, “Tony’s Next Chapter," anchored by a series of 30-second digital spots, Stewart somewhat haphazardly embarks on such endeavors as cooking, learning to speak French, painting and becoming a cheese connoisseur.

Along for the ride are Stewart's compadres at Stewart Haas Racing, including Danica Patrick and Kevin Harvick.

“Our partnership with Tony and Stewart-Haas Racing has really centered on technology and how we can help the team’s cars go faster each week,"  Kai Decker, global motor sports manager for ExxonMobil," said in a statement. "We also know race fans are very interested in what Tony’s future holds — on and off the track.

The saga of “Tony’s Next Chapter” videos will be featured on the Mobil 1 and SHR Facebook pages, Mobil 1 YouTube channel. and social media including Twitter. There also is behind-the-scenes content on Mobil 1 Facebook, Twitter and YouTube.

Stewart, 44, who is recovering from a back injury he received due to an ATV accident in February, missed parts of the 2013 and 2014 Nascar seasons due to racing-related accidents. also has endorsement deals that include Coca-Cola, Bass Pro Shops, Outback, Chevy, Aspen Dental and Jimmy John's Sandwiches.

Mobil 1, entering its 14th season as the “official motor oil of Nascar," said that "Tony’s Next Chapter” is the first in a digital video content series that it would will roll out during  the 2016 Nascar Sprint Cup season to showcasing the brand’s role with Stewart, Harvick and Patrick.

A humorous late spring and summer series will feature the trio as they take a road trip to Sprint Cup races. They will also be featured in short videos in which they are asked for their opinions on topics such as food, driving styles and hobbies.

For Stewart, his past experiences may or may not transition well to his proposed new life events.

In "Tony's Meat Smoker," Danica says, "Tony wants to keep busy in retirement, so he's been discovering new passions." The action cuts to Stewart showing his new "Stewart Meat Smoker, a sophisticated multilevel meat platform" to Harvick.

Rather than a tasty cooked meat aroma, the room is filling with foul-smelling fumes. "Smells like burnt rubber," says Harvick. Stewart ignores the comment. "That's the magic. It's signature white burnout smoke. So who's read to get rich?" he asks. (See the full spot here.)

In "Tony Learns French," Stewart is taking up a new language, but only to a limited degree. "Bon jour, Pierre," he says in a not-so-French accent to a group of guys in his race garage. "Je m'appelle Tony. Como  ta le vous?" He then rattles off the remaining words in his repertoire. "Merci. Fromage. Croissant."

Before he leaves, Stewart has one more French trick up his sleeve. He turns into a mime who cannot get out of an imaginary box. (See the full spot here.)

Upcoming spots include "Tony Picks Up Painting" and "Tony Becomes a Cheese Connoisseur."

"We hope fans of Tony, Kevin and Danica enjoy this lighthearted video series," said Decker.

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