Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar052016

Mobil 1 Envisions Tony Stewart Post-Nascar: Cook, Painter, Mime, Cheese Connoisseur

By Barry Janoff

March 4, 2016: Tony Stewart has been a mainstay in auto racing for more than 20 years.

Now that he is entering his last season as a Nascar driver, Stewart would like to find some new interests, and marketing partner Mobil 1 wants to help.

In a multi-platform campaign, “Tony’s Next Chapter," anchored by a series of 30-second digital spots, Stewart somewhat haphazardly embarks on such endeavors as cooking, learning to speak French, painting and becoming a cheese connoisseur.

Along for the ride are Stewart's compadres at Stewart Haas Racing, including Danica Patrick and Kevin Harvick.

“Our partnership with Tony and Stewart-Haas Racing has really centered on technology and how we can help the team’s cars go faster each week,"  Kai Decker, global motor sports manager for ExxonMobil," said in a statement. "We also know race fans are very interested in what Tony’s future holds — on and off the track.

The saga of “Tony’s Next Chapter” videos will be featured on the Mobil 1 and SHR Facebook pages, Mobil 1 YouTube channel. and social media including Twitter. There also is behind-the-scenes content on Mobil 1 Facebook, Twitter and YouTube.

Stewart, 44, who is recovering from a back injury he received due to an ATV accident in February, missed parts of the 2013 and 2014 Nascar seasons due to racing-related accidents. also has endorsement deals that include Coca-Cola, Bass Pro Shops, Outback, Chevy, Aspen Dental and Jimmy John's Sandwiches.

Mobil 1, entering its 14th season as the “official motor oil of Nascar," said that "Tony’s Next Chapter” is the first in a digital video content series that it would will roll out during  the 2016 Nascar Sprint Cup season to showcasing the brand’s role with Stewart, Harvick and Patrick.

A humorous late spring and summer series will feature the trio as they take a road trip to Sprint Cup races. They will also be featured in short videos in which they are asked for their opinions on topics such as food, driving styles and hobbies.

For Stewart, his past experiences may or may not transition well to his proposed new life events.

In "Tony's Meat Smoker," Danica says, "Tony wants to keep busy in retirement, so he's been discovering new passions." The action cuts to Stewart showing his new "Stewart Meat Smoker, a sophisticated multilevel meat platform" to Harvick.

Rather than a tasty cooked meat aroma, the room is filling with foul-smelling fumes. "Smells like burnt rubber," says Harvick. Stewart ignores the comment. "That's the magic. It's signature white burnout smoke. So who's read to get rich?" he asks. (See the full spot here.)

In "Tony Learns French," Stewart is taking up a new language, but only to a limited degree. "Bon jour, Pierre," he says in a not-so-French accent to a group of guys in his race garage. "Je m'appelle Tony. Como  ta le vous?" He then rattles off the remaining words in his repertoire. "Merci. Fromage. Croissant."

Before he leaves, Stewart has one more French trick up his sleeve. He turns into a mime who cannot get out of an imaginary box. (See the full spot here.)

Upcoming spots include "Tony Picks Up Painting" and "Tony Becomes a Cheese Connoisseur."

"We hope fans of Tony, Kevin and Danica enjoy this lighthearted video series," said Decker.

Back to Home Page