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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan082015

MLS Builds Healthy Multi-Platform Alliance With Sports Nutrition Company AdvoCare

By Barry Janoff

January 8, 2015: Calling it the largest sports partnership and the first league partnership in company history, AdvoCare has signed a multi-year deal with Major League Soccer, which includes positioning as the official sports nutrition partner and its AdvoCare Rehydrate as the official sports drink of MLS.

Financial terms of the alliance, which runs through 2019, were not disclosed.

Plano, Texas-based AdvoCare said the pact was strategic in its effort to established itself "as a leader in the sports nutrition space" and to "share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation."

AdvoCare already has endorsement deals with several high-profile athletes, such as NFL quarterbacks Drew Brees (New Orleans Saints), Philip Rivers (San Diego Chargers) and Nick Foles (Philadelphia Eagles); golfers including David Toms, Brett Quigley and Lee Janzen; players and coaches in MLB, NHL, soccer, volleyball, weightlifting and softball; as well as Nascar's Roush Fenway Racing.

AdvoCare said that beginning with the 2015 season, MLS' 20th campaign, it would have presence with all 20 MLS clubs  and that it would sign "individual MLS club partnerships that will integrate AdvoCare products into teams’ locker rooms and development teams."

The alliance will include multi-platform activation using the company's tag, "We Build Champions," with an intro spot that broke to unveil the deal that focuses on AdvoCare's strategy and is interspersed with MLS action. (See the spot here.)

The MLS pact builds on AdvoCare's partnership with FC Dallas, where it has been the club's jersey-front sponsor since 2012. This past October, the company extended its deal with FC Dallas through 2020, which includes continuation of its jersey deal, multi-media marketing anchored by presence in Toyota Stadium and Toyota Soccer Center, and the AdvoCare logo on FC Dallas Academy and youth jerseys.

AdvoCare's alliances closer to home also include a deal with Jason Witten, tight end for the NFL's Dallas Cowboys; and title sponsorship of the Texas Bowl, Cowboys Classic and Texas Kickoff.

"We are proud to be the official sports nutrition partner of Major League Soccer," Richard Wright, president and CEO for AdvoCare, said in a statement. "This is an incredible opportunity to share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation. Soccer is a rapidly growing sport in North America and our partnership with MLS makes perfect sense as we continue to grow together.”

AdvoCare said that a key part of the MLS deal was "building relationships at the local club level [to] bring the AdvoCare name to soccer fields across the country, as well as into millions of homes as fans tune in to watch each season."

According to Gary Stevenson, president and managing director for MLS Business Ventures, "AdvoCare is a dynamic growth company that is excited about becoming an active partner of Major League Soccer. We took notice of the successful partnership that AdvoCare has developed with FC Dallas and we look forward to that happening at the League level and with a number of our clubs.”

With the 2015 season scheduled to begin the weekend of March 6-8, MLS national partners currently include adidas, AdvoCare, Allstate, AT&T, Chipotle, Continental Tire, EA Sports, Etihad, Heineken, The Home Depot, Jeld-Wen, Kraft, Makita, Microsoft (Windows, Xbox), Panasonic, Red Bull, Visa and Wells Fargo.

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