Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Westbrook MVP (YouTube Trending Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan082015

MLS Builds Healthy Multi-Platform Alliance With Sports Nutrition Company AdvoCare

By Barry Janoff

January 8, 2015: Calling it the largest sports partnership and the first league partnership in company history, AdvoCare has signed a multi-year deal with Major League Soccer, which includes positioning as the official sports nutrition partner and its AdvoCare Rehydrate as the official sports drink of MLS.

Financial terms of the alliance, which runs through 2019, were not disclosed.

Plano, Texas-based AdvoCare said the pact was strategic in its effort to established itself "as a leader in the sports nutrition space" and to "share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation."

AdvoCare already has endorsement deals with several high-profile athletes, such as NFL quarterbacks Drew Brees (New Orleans Saints), Philip Rivers (San Diego Chargers) and Nick Foles (Philadelphia Eagles); golfers including David Toms, Brett Quigley and Lee Janzen; players and coaches in MLB, NHL, soccer, volleyball, weightlifting and softball; as well as Nascar's Roush Fenway Racing.

AdvoCare said that beginning with the 2015 season, MLS' 20th campaign, it would have presence with all 20 MLS clubs  and that it would sign "individual MLS club partnerships that will integrate AdvoCare products into teams’ locker rooms and development teams."

The alliance will include multi-platform activation using the company's tag, "We Build Champions," with an intro spot that broke to unveil the deal that focuses on AdvoCare's strategy and is interspersed with MLS action. (See the spot here.)

The MLS pact builds on AdvoCare's partnership with FC Dallas, where it has been the club's jersey-front sponsor since 2012. This past October, the company extended its deal with FC Dallas through 2020, which includes continuation of its jersey deal, multi-media marketing anchored by presence in Toyota Stadium and Toyota Soccer Center, and the AdvoCare logo on FC Dallas Academy and youth jerseys.

AdvoCare's alliances closer to home also include a deal with Jason Witten, tight end for the NFL's Dallas Cowboys; and title sponsorship of the Texas Bowl, Cowboys Classic and Texas Kickoff.

"We are proud to be the official sports nutrition partner of Major League Soccer," Richard Wright, president and CEO for AdvoCare, said in a statement. "This is an incredible opportunity to share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation. Soccer is a rapidly growing sport in North America and our partnership with MLS makes perfect sense as we continue to grow together.”

AdvoCare said that a key part of the MLS deal was "building relationships at the local club level [to] bring the AdvoCare name to soccer fields across the country, as well as into millions of homes as fans tune in to watch each season."

According to Gary Stevenson, president and managing director for MLS Business Ventures, "AdvoCare is a dynamic growth company that is excited about becoming an active partner of Major League Soccer. We took notice of the successful partnership that AdvoCare has developed with FC Dallas and we look forward to that happening at the League level and with a number of our clubs.”

With the 2015 season scheduled to begin the weekend of March 6-8, MLS national partners currently include adidas, AdvoCare, Allstate, AT&T, Chipotle, Continental Tire, EA Sports, Etihad, Heineken, The Home Depot, Jeld-Wen, Kraft, Makita, Microsoft (Windows, Xbox), Panasonic, Red Bull, Visa and Wells Fargo.

Back to Home Page