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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct152013

MLS Teams With Special Olympics To Raise Awareness Via 'The Strength Of Soccer' 

Special to NYSportsJournalism.com

October 15, 2013: Special Olympics has agreed to a partnership with Major League Soccer’s community outreach initiative, MLS Works, to bring soccer to more athletes with intellectual disabilities.

The goal of the alliance is to "leverage the strength of Major League Soccer to promote awareness, respect, inclusion and acceptance of Special Olympics athletes throughout the soccer community," according to Special Olympics.

According to MLS, many league clubs have relationships with their local Special Olympics programs, including Portland Timbers FC, New York Red Bulls, New England Revolution, FC Dallas and pioneer clubs Colorado Rapids and Seattle Sounders FC.

Support from the MLS community will "help raise awareness about the opportunities available to athletes with intellectual disabilities, increasing the number of participants, coaches, and fans needed" to grow the sport of soccer within Special Olympics North America Programs.   

A vital aspect of the partnership will be an exchange program for Special Olympics Unified Sports soccer teams, which are comprised of players both with and without intellectual disabilities.

Supported by their respective home-state MLS clubs, Special Olympics Unified Sports soccer teams will receive training from local MLS players and coaches and will also travel to other MLS markets to train alongside their Special Olympics counterparts.  

As part of the exchange program, Special Olympics Unified Sports teams will compete in soccer matches, which will be scheduled in conjunction with MLS home games. Each game will be played between the two Unified teams clad in their respective MLS clubs’ uniforms.

“This partnership, between two global leaders in sport, represents an extraordinary opportunity to bring the sport of soccer to many more athletes, both with and without intellectual disabilities, and introduce Special Olympics to MLS fans everywhere,” Bob Gobrecht, president and managing director for Special Olympics North America, said in a statement.

Gobrecht stressed that “MLS and Special Olympics share the value of improving the lives of all people through sport, and this partnership demonstrates that Major League Soccer recognizes and respects the legitimate sport abilities, and potential, of Special Olympics athletes.”

According to JoAnn Neale, chief administrative officer for MLS, “Through our 'Don’t Cross the Line' campaign, MLS has made a formal commitment to diversity and inclusion at all levels of the game. This partnership with Special Olympics offers yet another opportunity to demonstrate that our sport accepts and welcomes all athletes and fans, including those with intellectual disabilities.”

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