Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Jan262015

New MLB Commissioner Paints Bright Picture For Fans, Players, Marketers, Game

By Barry Janoff

January 26, 2015: Robert Manfred, who this week took over from Bud Selig as the 10th commissioner in Major League Baseball history, has a message for fans, players and marketing partners: The more things change, the more they stay the same. And it's all good for MLB growth.

Manfred, formerly COO for MLB, officially moved into the job on Sunday as Selig moved out after 15 1/2 seasons as commissioner (July 1998-2014) and another six and a half as acting commissioner (1992-July 1998).

There have been other changes in the executive hierarchy that will impact finances, marketing, media and MLB activations with the restructuring of MLB advance Media and MLB Network. That includes the departure at the end of the month of Tim Brosnan, who joined the league's office in 1991 and since 2000 has been evp-business; and MLB giving more authority to Bob Bowman, president and CEO for MLBAM and now MLB's president for business affairs and media.

As the league and its marketing partners plan for the 2015 season, with Spring Training to open in February, Manfred took time to share in an open letter to fans and others his visions.

"On the night of August 14, 2014, I left a Baltimore hotel after being elected Commissioner of Baseball. As I began to reply to the overwhelming number of congratulatory messages coming in, it hit me that I'd just been entrusted to protect the integrity of our National Pastime and to set a course that allows this great game to continue to flourish — now and in the years to come. Needless to say, I was deeply honored by the trust the owners placed in me.

"Today is my first day as Commissioner, and I am incredibly excited to get to work. I am grateful to Commissioner Selig for his expertise and friendship. His leadership set a direction that led to historic success."

According to Manfred, "The mission before us is clear: To honor the game's history while welcoming new people to our great sport — people who will one day pass their love of baseball down through the generations. That is what our parents and grandparents did for us, and it is what we are doing for our own children. Baseball is a game firmly rooted in childhood experiences, and its vitality and growth rely heavily on giving young people from all backgrounds the opportunity to play and watch baseball."

In his open letter, Manfred said he would bring the game closer to kids and, in turn, build for the long-term future of the sport.

"This notion that baseball is the game of children is central to my core goals as Commissioner," he wrote. "Maybe that is because my own Little League experience in upstate Rome, New York, was such an important part of my childhood. I will never forget my intense dedication to that club and to my teammates — each of whom I can still name to this day — and being part of a perfect game."

Beyond kids, Manfred said that his top priority is to "bring more people into our game — at all levels and from all communities," something that marketers keen on targeting baseball-oriented demographics certainly want to hear.

According to a recently released Harris Poll from Harris Interactive, pro football is the favorite sport of Americans by a 2-1 margin. Although the NFL has held the No. 1 spot over No. 2 MLB for every Harris Poll dating back to 1985, football's lead over baseball was as high as 23% in 2011 and 21% in 2013.

For Manfred, reaching new fans includes making baseball "more accessible to those in underserved areas, especially in the urban areas where fields and infrastructure are harder to find. Giving more kids the opportunity to play will inspire a new generation to fall in love with baseball just as we did when we were kids. Expanding Little League, RBI and other youth baseball programs will also help sustain a steady and wide talent pool from which our clubs can draw great players and create lifelong fans."

Another priority, according to Manfred is to continue to "modernize the game without interfering with its history and traditions. Last season's expanded instant replay improved the game's quality and addressed concerns shared by fans and players. We made a dramatic change without altering the game's fundamentals. I look forward to tapping into the power of technology to consider additional advancements that will continue to heighten the excitement of the game, improve the pace of play and attract more young people to the game."

"I look forward to tapping into the power of technology to consider additional advancements that will continue to heighten the excitement of the game."

Despite such issues as PEDs and other personal challenges facing players, Manfred said that the current crop of MLB stars is worthy of emulating.

"Our children can look at MLB today and find a wave of new stars worthy of emulating both on and off the field. Players like Andrew McCutchen, Buster Posey, Giancarlo Stanton and Mike Trout and aces Madison Bumgarner, Felix Hernandez and Clayton Kershaw have powerful stories to tell — and MLB will tell them across every platform. We will continue to internationalize our game and to celebrate the fact that we have the most diverse rosters in the world.

"Our mission is to build upon this recent success by creating opportunities for the next wave of baseball talent. We also must continue to nurture inclusive environments for all the contributors to our game and our loyal fans."

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