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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jun212010

Fox Sports Throws A Star-Studded Beach Party For 2010 MLB All-Star Game

Ichiro Suzuki is about to hit the beach in a scene from Fox's MLB All-Star Game commercial.June 21, 2010: With the 2010 All-Star Game just three weeks away, and with summer officially on the calendar, Major League Baseball and Fox have hit the beach with a campaign to support the event at Angel Stadium of Anaheim on July 13.

The spot, created in-house at Fox by the team headed up by Eric Markgraf, CMO for Fox Media Group, has so many stars that it seems as if only Frankie Avalon and Annette Funicello are missing from this beach party.

The spot features such MLB stars as Derek Jeter, Ryan Howard, Matt Holliday, Torri Hunter and Ichiro Suzuk. The players find that during the course of a game, beach sand begins to cover the infield at Yankee Stadium, invade the dugout at Citizens Bank Park and even flow over and through the Green Monster at Fenway Park.

In one scene, Ichiro runs full speed to to catch a deep fly ball hit by Curtis Granderson and crashes through the outfield fence and onto a beach. Alex Rodriguez, Jayson Werth and others rise out of the sand and Tim Lincecum dons a pair of sunglasses as Angel Stadium arises to the surprise — and delight — of the players and a bevy of beach-goers.

In a sequence reminiscent of Field of Dreams, the players walk from the beach and onto the green grass of Angel Stadium to play ball. But when they look skyward, they see a kid who had been playing on the beach put the finishing touches on his sand castle version of the All-Star Game venue.

MLB players get to party on the beach as Fox directs fans and viewers to the All-Star Game an Angel Stadium of Anaheim."This summer, baseball's biggest event is hitting the coast," a voiceover explains as "California Sun" by Henry Glover and Morris Levy plays in the background, covered here by the 1975 version from New York punk-rock band The Dictators. "Well I'm going out west where I belong. Where the days are short and the nights are long. Where they walk and I'll walk. They twist and I'll twist. They shimmy and I'll shimmy. They fly and I'll fly. Well they're out there a-having fun, in the warm California sun."

The spot will run nationally on Fox and its network of channels as well as on the Internet.

Fox Sports has sold out its primetime telecast of the 81st annual Major League Baseball All-Star game, the earliest since it began televising the game in 1997, taking in about $38 million for the summer classic, according to John Consoli of The Wrap.com. Fox Sports officials told Consoli that about 35% of the ad units sold were to official sponsors of MLB, including General Motors, Pepsi, Taco Bell, Mastercard, Bank of America, Firestone, Holiday Inn and Anheuser-Busch.

The 2011 All-Star Game will be played July 12 at Chase Field, home of the Arizona Diamondbacks, and the 2012 All-Star Game will be at Kauffman Stadium, home of the Kansas City Royals. Citi Field, home of the New York Mets, and Target Field, home of the Minnesota Twins, are considered to as leading contenders for the following All-Star Games.

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