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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun212010

Fox Sports Throws A Star-Studded Beach Party For 2010 MLB All-Star Game

Ichiro Suzuki is about to hit the beach in a scene from Fox's MLB All-Star Game commercial.June 21, 2010: With the 2010 All-Star Game just three weeks away, and with summer officially on the calendar, Major League Baseball and Fox have hit the beach with a campaign to support the event at Angel Stadium of Anaheim on July 13.

The spot, created in-house at Fox by the team headed up by Eric Markgraf, CMO for Fox Media Group, has so many stars that it seems as if only Frankie Avalon and Annette Funicello are missing from this beach party.

The spot features such MLB stars as Derek Jeter, Ryan Howard, Matt Holliday, Torri Hunter and Ichiro Suzuk. The players find that during the course of a game, beach sand begins to cover the infield at Yankee Stadium, invade the dugout at Citizens Bank Park and even flow over and through the Green Monster at Fenway Park.

In one scene, Ichiro runs full speed to to catch a deep fly ball hit by Curtis Granderson and crashes through the outfield fence and onto a beach. Alex Rodriguez, Jayson Werth and others rise out of the sand and Tim Lincecum dons a pair of sunglasses as Angel Stadium arises to the surprise — and delight — of the players and a bevy of beach-goers.

In a sequence reminiscent of Field of Dreams, the players walk from the beach and onto the green grass of Angel Stadium to play ball. But when they look skyward, they see a kid who had been playing on the beach put the finishing touches on his sand castle version of the All-Star Game venue.

MLB players get to party on the beach as Fox directs fans and viewers to the All-Star Game an Angel Stadium of Anaheim."This summer, baseball's biggest event is hitting the coast," a voiceover explains as "California Sun" by Henry Glover and Morris Levy plays in the background, covered here by the 1975 version from New York punk-rock band The Dictators. "Well I'm going out west where I belong. Where the days are short and the nights are long. Where they walk and I'll walk. They twist and I'll twist. They shimmy and I'll shimmy. They fly and I'll fly. Well they're out there a-having fun, in the warm California sun."

The spot will run nationally on Fox and its network of channels as well as on the Internet.

Fox Sports has sold out its primetime telecast of the 81st annual Major League Baseball All-Star game, the earliest since it began televising the game in 1997, taking in about $38 million for the summer classic, according to John Consoli of The Wrap.com. Fox Sports officials told Consoli that about 35% of the ad units sold were to official sponsors of MLB, including General Motors, Pepsi, Taco Bell, Mastercard, Bank of America, Firestone, Holiday Inn and Anheuser-Busch.

The 2011 All-Star Game will be played July 12 at Chase Field, home of the Arizona Diamondbacks, and the 2012 All-Star Game will be at Kauffman Stadium, home of the Kansas City Royals. Citi Field, home of the New York Mets, and Target Field, home of the Minnesota Twins, are considered to as leading contenders for the following All-Star Games.

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