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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr062017

MLB Hits The Road With Old Dominion Freight In New Partnership Category

By Barry Janoff

(Originally Published in MediaPost)

April 6, 2017: For an organization whose executives and players are on the move as much as MLB, you would think having an official freight carrier would be a natural.

Not so, until now, as MLB signed a deal today naming Old Dominion Freight Line the "official freight carrier for Major League Baseball."

The category is a league-wide first for the league, according to an MLB spokesperson.

However, the Thomasville, NC- headquartered firm does have official partnerships with seven MLB teams.

Financial details of the alliance were not released.

Old Dominion Freight Line said the new MLB partnership with MLB would "generate greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for all Old Dominion employees."

Among its activation, Old Dominion Freight Line plans to introduce a fleet of some 30,000 trailers with "MLB branding and baseball imagery."

The company said it would also support the MLB pact with multi-platform marketing, including ads and promos across MLB Network, MLB Advanced Media’s digital properties including MLB.com and via MLB’s official accounts on a variety of social media platforms.

In addition, Old Dominion said it would have presence at MLB jewel events such as the All-Star Game in July and during the playoffs and World Series.

The alliance’s official coming-out party is expected to take place in Chicago on April 10 when the World Series champion Cubs host the Los Angeles Dodgers in a nationally televised night game on ESPN.

Old Dominion Freight Line said there would be "a special video celebrating the World Series Trophy and the new MLB partnership," likely with the Commissioner’s Trophy being delivered to the ballpark in an Old Dominion MLB-branded freight van.

OD is considered a premium less-than-truckload (LTL) carrier, meaning it transports items of 150 lbs. or less.

"Old Dominion is excited to partner with Major League Baseball, an organization that consistently shares similar values," David Carter, vp-marketing communications for Old Dominiond, said in a statement. "Baseball is America’s pastime with a rich history of growth, entertainment, and providing a deep connection with its fans.

"Greater awareness and comprehension of the Old Dominion brand, drive revenue and provide engagement opportunities for Old Dominion employees."

"Old Dominion has grown exponentially in its 83-year history from a family run business to the leading LTL carrier in the country. Both organizations value hard work, exceptionalism and performance," said Carter.

Old Dominion MLB club partnerships include the Boston Red Sox, Chicago Cubs, Chicago White Sox, Kansas City Royals, Los Angeles Angels, New York Mets and Texas Rangers.

According to Noah Garden, eva-business for MLB, "Old Dominion is an American success story with a strong reputation built on reliability and keeping promises. We are excited that Old Dominion is expanding its commitment to baseball and showcasing the partnership across a massive fleet of trailers around the country."

This marks MLB’s third new deal over the past week, including the league’s first official hot dog, Nathan’s Famous; and unveiling Coca-Cola as MLB’s official soft drink, replacing Pepsi.

MLB Pops Open Coca-Cola Deal, Leaves Pepsi Flat

Let's Be Frank: Nathan’s Famous Now Official With MLB

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