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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug062009

MLB Deal Moves To Make Card Collecting A Topps Priority

August 6, 2009: Major League Baseball said that MLB Properties has signed a multi-year licensing deal with the Topps Co. to make Topps the official baseball card of Major League Baseball." Financial terms were not disclose.

Under terms of the deal, Topps will have exclusivity on MLB, jewel event and club trademarks, logos and other intellectual property, for use on baseball cards, stickers and certain other product categories featuring MLB players. Topps' exclusivity begins on January 1, 2010. Topps would become the first exclusive baseball card company of MLB in nearly 30 years, with the first exclusive product its 2010 Topps Baseball Series 1 to be unveiled next February.

The industry's other major player, Upper Deck, said it has a deal with Major League Baseball Players Assn. and would continue to produce cards with images of MLB players. The industry has suffered over the past decade due to an over-production of cards and, of late, an economy that has made such collecting less accessible.

Michael Eisner and The Tornante Company, a private investment company he founded in 2005, acquired The Topps Company, Inc. in 2007 along with Madison Dearborn Partners, LLC. Topps has been working to make the product more accessible to kids, which it believes should again be the core of the hobby, as it was prior to the 1990s when deals and investors tried to take over the category. "We are looking forward to working closely with MLB Properties and its Clubs to invest in innovation and creativity to bring baseball cards and other collectible items to new audiences for many years to come," Eisner said in a statement.

"Topps has over the years clearly distinguished itself as the leader in the industry and the best brand in the business," Howard Smith, svp-licensing, Major League Baseball Properties, said in a statement. "This exclusive agreement with Topps follows similar arrangements in other categories that have resulted in superior products for fans and in turn unprecedented business success." Back to Home Page