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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Monday
Mar272017

MLB Unveils ‘This Season On Baseball’ As 2017 Umbrella Marketing Campaign

By Barry Janoff

March 27, 2017: Major League Baseball is known as "The Show," which fits perfectly with its 2017 multi-platform campaign, "This Season On Baseball."

With the new season days away, MLB has unveiled what it called an advertising campaign designed to showcase the excitement and perpetual drama that the game of baseball fosters during an emotional season.

The intro 60-second anthem spot, narrated by actor Walton Goggins as if describing an on-going reality TV show, talks about upcoming storylines and features cameos from such players as Mike Trout, Clayton Kershaw, Giancarlo Stanton, Mookie Betts, Edwin Encarnacion, Anthony Rizzo, Kris Bryant, Ben Zobrist, Kyle Schwarber and Addison Russell, as well as Cleveland Indians manager Terry Francona.

MLB said that as the season progresses, new "This Season On Baseball" promos woull be “created to reflect the milestones, match-ups and unpredictable drama that’s happening in the game.”

Support will include Internet, social media, in-stadium activation and other platforms.

Lead agency is Anomaly, MLB’s creative agency.

The lead spot will break during national broadcasts on ESPN, MLB Network, TBS, Fox Sports and FS1. This and subsequent ads will also run on MLB.com and related digital/social platforms.

"The excitement that the young talent emerging across Major League Baseball brings to the game is really being felt right now,” Tony Petitti, COO for MLB, said in a statement.

"MLB is must-see entertainment with new heroes, stars and stories developing every day and this new creative campaign captures the energy by getting fans excited to watch it all unfold while showcasing our top players and rising stars," said Petitt.

MLB said the material shot was used for variations of the overall "anthem" spot, that previews the league’s top stories going into 2017, as well as breakout ads that focus in on elements like the current crop of talented young shortstops in the game and the pitchers poised to battle for this year’s Cy Young.

It features the track "I Had a Woman" by artist/producer Wax Tailor.

"This season on Baseball, Mike Trout heads to work. Clayton’s mad, and he’s throwing like it,” says Goggins (The Shield, Justified, The Hateful Eight) in voiceover duties on the umbrella anthem spot. "Giancarlo doesn’t care — he’s busy contemplating a 600 foot home run.

"Mookie Betts — the man with the city of Boston resting on his shoulders. Over in Cleveland, Edwin’s got big plans. And the Boys from Queens are back together (New York Mets pitchers Steven Matz, Jacob deGrom, Noah Syndergaard and Matt Harvey). And hungry. This season, Cy Young is up for grabs. José (Altuve) is eyeing .400.

"And Bryce Harper is having visions of cold October ball. These boys (the Chicago Cubs) know the feeling. And everyone else is chasing after it. isn’t that right, Terry. That’s 'This Season on Baseball.'"

MLB plans to break out 15- and 30-second spots from the original 60-second version.

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