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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar102014

MLB, Target Join For Marketing Lessons, All-Star Game Support For Teachers

By Barry Janoff

March 10, 2014: In an effort to take full advantage a unique marketing and promotional event during the 2014 baseball season — the All-Star Game and related festivities in Target Field in Minneapolis — Target Corp. has signed a deal to become an official sponsor of MLB.

Financial terms were not disclosed.

Marketing will be anchored by the "All-Star Teachers Program," in conduction with MLB and People magazine, which will encourage people to nominate an outstanding K-12 teacher from their community. (Details here.)

The activation initially includes MLB players Carlos Beltran of the New York Yankees and Adrian Gonzalez of the Los Angeles Dodgers, with more players to be added during the course of the season. To spread the word, Target said it would host events in MLB communities, such as School Library Makeovers,

Support includes POP, Internet and such social media destinations as Facebook and Twitter.

In addition, Target will expand its inventory in MLB and All-Star Game merchandise in its stores and on Target.com throughout the spring and summer.

MLB All-Star Week in Target Field, home of the Minnesota Twins, includes Taco Bell All-Star Sunday (July 13), Gatorade All-Star Workout Day and the Home Run Derby (on July 14) and the 85th MLB All-Star Game (July 15).

The T-Mobile All‑Star FanFest will be held in the Minneapolis Convention Center (July 11-15).

“With Target’s dedication to education, it is a welcome addition to our outstanding relationship with People in showcasing everyday All-Stars in our community.”

“Major League Baseball’s wide-reaching partnership with Target will focus on the importance of education and teachers during a season where the All-Star Game will fittingly be hosted at Target Field,” Tim Brosnan, evp-business for MLB, said in a statement. “With Target’s dedication to education, it is a welcome addition to our outstanding relationship with People in showcasing everyday All-Stars in our community.”

Target has set up a dedicated Web site to share information and provides updates. (Details here.)

Visitors to the All-Star Teaches Web site can nominate their favorite educators now through May 6. Target, MLB and People will select 90 finalists, three teachers per MLB club. People can then vote from June 5-29. The 30 winning “All-Star Teachers” – one representing each MLB club – will be unveiled on July 9, with a special tribute during the All-Star Game on July 15.

"Target is honored to partner with Major League Baseball in celebrating great teachers nationwide," Laysha Ward, president, Community Relations for Target., said in a statement "Teachers are essential to helping kids reach their full potential and keeping them on the path to high school graduation. This partnership helps bring to life Target’s commitment to give $1 billion to education by the end of 2015."

The Carlos Beltran Baseball Academy, was established in 2009 to help Puerto Rican students "develop their athletic skills while also focusing on their education." The Adrian and Betsy Gonzalez Foundation "focuses on athletics, education and health to help children learn and grow."

The alliance with MLB comes shortly after Target disclosed that a data breach late last year impacted 40 million credit and debit card accounts and that hackers accessed personal information from upward of 70 million of its customers. Beth Jacob, Target's CIO, recently resigned in wake of the events.

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