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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar312017

Another Cubs Win: MLB Replaces NFL As No. 1 In Brand Keys Fan Loyalty Index

By Barry Janoff

(Originally Published in MediaPost)

March 31, 2017: The Chicago Cubs waited 108 years between World Series championships.

MLB had to wait ten years to again be ranked No. 1 among the four major U.S. sports in the Brand Keys Sports Fan Loyalty Index.

According to the 25th annual survey conducted by Brand Keys, MLB has been rated No. 1 in fan loyalty for the first time in a decade, replacing the NFL, which has perennially been the Brand Keys loyalty leader.

In fact, the NFL dropped to No. 3, with the NBA moving up to second. The NHL was No. 4.

"To be honest, we didn’t expect to see baseball move from No. 2 to No. 1 and football at No. 3," Robert Passikoff, founder and president for New York-based Brand Keys. "We had indications it might happen, but we certainly were surprised."

Passikoff said the Cubs’ World Series win was a motivating factor in MLB’s rise, just as the NFL’s current status of franchise relocation was a big factor in the league’s fall. The Cubs are even featured in MLB's new umbrella marketing campaign, "This Season On Baseball" (pictured below).

"Cubs fans can now say, 'All that time I put into supporting my team, and they win the World Series! Isn’t that the greatest thing ever!' Baseball as a whole has been fostering that attitude,” said Passikoff.

"But in football, the fact that they moved two franchises (St. Louis and San Diego to Los Angeles) and talked about moving Oakland (to Las Vegas, which was approved by the NFL after the Brand Keys survey was conducted), fans see the NFL treating franchises as if they were Monopoly pieces. That has a big impact on people."

Cubs power carried through when Brand Keys compiled a list of the MLB teams with the most loyal fan base.

The Cubs were No. 1 (up from No. 6 last season), follwed by the Washngton Nationals, Los Angeles Dodgers, Boston Red Sox and San Francisco Giants.

At the bottom of the list: the Minnesota Twins were No. 26, the Milwaukee Brewers No. 27, trailed by the Colorado Rockies, San Diego Padres and Arizona Diamondback at No. 30.

Brand Keys has four "loyalty driver" categories it uses when gathering information. The percentages next to each loyalty driver indicates the impact each has when Brand Keys compiles its fan loyalty and league engagement factors:

History and Tradition (30% of total impact): “Are the game and the league part of fans’ and community rituals, institutions, and ‘tribal’ beliefs?"

Fan Bonding (29%): "Are players particularly respected and admired?"

Pure Entertainment (21%):  "Win-loss ratios for sure, but more importantly, how entertaining is their play? Is it a consistent experience year-to-year?"

Authenticity (20%): "How well they play as a team. Do they seem unified? Does it involve both skill and strategy?"

Although Passikoff admits that his findings are open to interpretation, he believes that the Brand Keys Sports Fan Loyalty Index, conducted among 17,852 people, is a true reflection of the current sports landscape.

"Fan loyalty ratings never lie," said Passikoff. "They’re a leading indicator of behavior and profitability, and should be a key statistic professional sports teams should track because it always tells us what fans are going to do. And what they’re going to watch."

According to Passikoff, Brand Keys’ Sports Fan Loyalty Index was "designed to help professional sports team management identify precise fan loyalty rankings with insights that enable leagues to identify areas — particularly emotional ones — that could use some strategic brand coaching.

"Because besides win-loss ratios, there are other powerful and emotionally-based loyalty drivers that need to be taken into account when it comes to fans," he said.

Among other factors, Passikoff pointed to recent TV ratings as more evidence of Brand Keys’ findings.

Thanks to the Cubs and Cleveland Indians (who have not won a World Series since 1948), TV ratings for the 2016 World Series were the highest since 2004, when the Boston Red Sox won their first World Series since 1918, according to World Series broadcast network Fox.

Meanwhile, NBA’s viewership has increased from last season on all four networks: ABC up 9%, ESPN up 10%, TNT up 1% and NBA TV games up 19%, according to Passikoff.

"Cubs fans can say, 'All that time I put into supporting them and they win the World Series! That's the greatest thing ever!' Baseball has been fostering that attitude."

Concurrently, NFL ratings were down last season, with even the Super Bowl falling short of setting a new ratings record.

"Which is troublesome because live events are supposed to be the last bastion of defense against the Internet," said Passikoff. "The NFL can say what they want, but (TV numbers were) down before the election and they were down in the playoffs (after the election).

"All sports fans have an ideal league in mind," said Passikoff. "The league that better meets fans’ very high expectations for game features and values that drive loyalty always sees increased TV game viewership and purchases of licensed merchandise."

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