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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug052010

New York Yankees, Mets Top The Chart As Baseball Keeps Swinging On The Radio

August 5, 2010: Baseball, like all other sports, continues to expand the ways in which it reaches and connects with fans and consumers, including TV, Internet and mobile devices. Sometimes lost in the commotion is the original connector: Radio.

With advertisers looking ahead to the MLB playoffs and World Series, media and marketing research firm Arbitron Inc. has released the first mid-season report of radio audience listening for baseball. The Mid-Season 2010 Arbitron Sports Report: PPM Radio Listening for Pro Baseball covers in-game, play-by-play estimates for the first half of the 2010 MLB season (April 4, to June 23, 2010). It covers 28 teams in 25 markets where the company's Portable People Meter service has been commercialized.

"As advertisers look to capitalize on this year's pennant race, professional baseball on the radio delivers large numbers of listeners for every game,"  Chris Meinhardt, sports manager for Columbia, Md.-based Arbitron, said in a statement. "Arbitron's Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team." These reports are made available to subscribing agencies, advertisers, stations and teams, according to Arbitron.

According to the report, the top 15 teams individually average more than 176,100 listeners per game in their home market. The New York Yankees top the list with an average of 441,000 listeners (ages 6 and up) per game on WCBS-AM, followed by crosstown rival New York Mets with an average of 368,500 listeners per game on WFAN-AM.

The top five also includes the Chicago Cubs (259,700 average on WGN-AM0, the Detroit Tigers (193.400 on WXYT-AM and FM) and the Los Angeles Angels of Anaheim (166.600 on KLAA-AM and KSPN-AM).

In the key demographic of male listeners ages 14-54, the Cincinnati Reds top the list with a 25 share on station WLW-AM, followed by the Detroit Tigers (21.3 share). St. Louis Cardinals (19.1 share on KTRS-AM), Minnesota Twins (17 share on KSTP-AM) and the Atlanta Braves (11.7 share on WCNN-AM and WNNX-FM).

Even with TV and Internet, every MLB team has a flagship radio station in 2010. Games are also heard nationally on ESPN Radio and Sirius XM Satellite.

"Those teams with play-by-play broadcasts have believed for years radio was an integral part of a fan's experience," said Meinhardt. "Now, thanks to the level of audience detail provided by the PPM ratings service we can see that passion and loyalty quantified."

The first MLB game broadcast on radio was the Pittsburgh Pirates playing host to the Philadelphia Phillies at Forbes Field on Aug. 5, 1921 (happy 89th anniversary). Such legendary baseball broadcasters as Red Barber, Mel Allen, Harry Caray, Russ Hodges, Ernie Harwell ad Vin Scully established themselves on radio. Bud Abbott and Lou Costello performed their classic baseball routine, "Who's On First" thousands of times on the radio before bringing it to the big screen in the movie, The Naughty Nineties.




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