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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb272019

MLB Enhances Global Stats, Media, Gaming Platforms With Sportradar Alliance

NYSJ Sports-Entertainment Business News Service

February 27, 2019:
MLB, which recently signed MGM Resorts International as the league’s first “official gaming partner" and “official entertainment partner,” has boosted its platform via a new alliance with Sportradar, a global leader in sports data intelligence.

The “wide-ranging, multi-year partnership (will) enhance and expand distribution of MLB’s real-time game statistics around the globe,” staring with the upcoming 2019 season, per the league.

The deal encompasses media and gaming rights at both international and domestic levels.

MLB said the alliance “propels MLB content into a new era.”

The alliance will also see Sportradar collaborate with MLB to “develop and distribute exciting new products to further engage fans and drive additional interest in the sport” via access to MLB’s Statcast data and other statistics.

“A high-quality, reliable and fast official data feed is the building block to creating engaging gaming products for MLB fans,” Kenny Gersh, MLB evp-gaming and new business ventures, said via the league.

“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.," said Gersh.

Across international markets outside the U.S., Sportradar will have exclusive distribution rights for official MLB real time game statistics, as collected at every ballpark via the league’s proprietary technology and stat operators, to both media companies and regulated sports betting operators.

Sportradar will also will have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the U.S. in territories where sports betting is legal.

In the U.S., Sportradar will have the same exclusive rights for official real time statistics distribution to media entities in their coverage of MLB.

In addition, Sportradar will serve as the official supplier of MLB’s real-time betting data feed in the U.S. where distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorized distributors.

Sportradar is already an official partner with the NBA, NFL, NHL, Nascar, FIFA and UEFA. It also distributes sports data for the NBA and NHL and has AV rights with the NBA worldwide “for betting purposes.”

According to Carsten Koerl, CEO for Sportradar, “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data.

“We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”

With Sportradar and MGM Resorts International, MLB is showing that it is fully commited to building its gaming platform.

This week, MGM Resorts was named title sponsor for the 2019 MGM MLB Opening Series in Tokyo.

The two-game set between the Oakland A's and Seattle Mariners is scheduled for March 20-21 in the Tokyo Dome. This would be will be MGM Resorts' first major marketing activation around an MLB event.

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to the American Gaming Assn.

AGA said the NFL has the potential to take in more than $2 billion, MLB $1.1 billion, the NBA nearly $600 million and the NHL more than $200 million.

AGA research shows that legal sports betting could help generate additional revenues of $154 million for MLB as a result of spending by betting operators and data providers, that gaming operators may spend $64 million on MLB advertising, sponsorship revenues from gaming operators providing an additional $62 million for MLB and $28 million from data rights.

MLB Antes Up With MGM Resorts For Gaming, Activation

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