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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct252017

Behind Coke, YouTube, Camping World, MLB Sponsor Spend Hits $892M In 2017

By Barry Janoff

October 25, 2017: Over the past month, MLB has not only been active on the field with pennant races, intense playoff games and the World Series, but off the field, as well, signing several new marketing deals to cap off what was an active and productive season.

MLB, in fact, has hit a record one-season mark, with sponsorship deals totaling a record $892 million in 2017, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013.

The increase “easily beats the projected 4.1% increase in 2017 North American sponsorship spending and 4.3% increase in overall sports spending,” according to research and consulting firm ESP Properties, Chicago.

New deals this past season included Coca-Cola as the league’s official soft drink (replacing long-time partner Pepsi), Nathan’s Famous, Old Dominion Freight Line and 5-Hour Energy.

The league also extended and expanded its alliance with Church & Dwight, among others.

"The increase in spending was also driven by first-time presenting sponsorship alliances for the playoffs and World Series," including a multi-platform alliance with Camping World (ALCS and NLCS) and several of its divisions, Doosan (ALDS), T-Mobile (NLDS), W.B. Mason (presenting sponsor of replay review) and YouTube TV (World Series), according to the ESP Properties 2017 MLB Sponsorship Report.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016.

The most-active brands aligned with MLB are led by New Era (94% of properties with a sponsor in the apparel category report a partnership with New Era), followed by StubHub (84%), Budweiser (71%), Majestic Athletic (71%), State Farm (68%), Topps (65%), Hankook Tires (61%), Coca-Cola (58%), Papa John’s (52%) and Geico (52%).

The top spenders by category were T-Mobile (telecom), Bud/Bud Light (beer), Coca-Cola (soft drink), Chevrolet (automotive), Nike (sports footwear, apparel, equipment), Bank of America (banking), MasterCard (credit cards), StubHub (ticketing), Gillette (personal care) and State Farm (insurance).

Retail is by far the most active category sponsoring MLB. Retailers are 5.1 times more likely to sponsor MLB than the average of all sponsors, according to ESP Properties.

Automotive and QSR tie as the second most active categories (3.8), while insurance and food tie for third (3.5).

They are followed by medical (3.3), sports footwear/apparel/equipment (3.), beer (2.9), auto aftermarket (2.5) and building and home (2.4).

By comparison, MLB ranks second among the Big Four pro sports in the U.S., behind the NFL ($1.2 billion) but ahead of the NBA ($880 million) and NHL ($505 million), per ESP Properties.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

YouTube TV Now Presenting Sponsor For World Series

Camping World Pitches Marketing Tent With MLB

MLB Pops Open Coca-Cola Deal

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