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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct252017

Behind Coke, YouTube, Camping World, MLB Sponsor Spend Hits $892M In 2017

By Barry Janoff

October 25, 2017: Over the past month, MLB has not only been active on the field with pennant races, intense playoff games and the World Series, but off the field, as well, signing several new marketing deals to cap off what was an active and productive season.

MLB, in fact, has hit a record one-season mark, with sponsorship deals totaling a record $892 million in 2017, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013.

The increase “easily beats the projected 4.1% increase in 2017 North American sponsorship spending and 4.3% increase in overall sports spending,” according to research and consulting firm ESP Properties, Chicago.

New deals this past season included Coca-Cola as the league’s official soft drink (replacing long-time partner Pepsi), Nathan’s Famous, Old Dominion Freight Line and 5-Hour Energy.

The league also extended and expanded its alliance with Church & Dwight, among others.

"The increase in spending was also driven by first-time presenting sponsorship alliances for the playoffs and World Series," including a multi-platform alliance with Camping World (ALCS and NLCS) and several of its divisions, Doosan (ALDS), T-Mobile (NLDS), W.B. Mason (presenting sponsor of replay review) and YouTube TV (World Series), according to the ESP Properties 2017 MLB Sponsorship Report.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016.

The most-active brands aligned with MLB are led by New Era (94% of properties with a sponsor in the apparel category report a partnership with New Era), followed by StubHub (84%), Budweiser (71%), Majestic Athletic (71%), State Farm (68%), Topps (65%), Hankook Tires (61%), Coca-Cola (58%), Papa John’s (52%) and Geico (52%).

The top spenders by category were T-Mobile (telecom), Bud/Bud Light (beer), Coca-Cola (soft drink), Chevrolet (automotive), Nike (sports footwear, apparel, equipment), Bank of America (banking), MasterCard (credit cards), StubHub (ticketing), Gillette (personal care) and State Farm (insurance).

Retail is by far the most active category sponsoring MLB. Retailers are 5.1 times more likely to sponsor MLB than the average of all sponsors, according to ESP Properties.

Automotive and QSR tie as the second most active categories (3.8), while insurance and food tie for third (3.5).

They are followed by medical (3.3), sports footwear/apparel/equipment (3.), beer (2.9), auto aftermarket (2.5) and building and home (2.4).

By comparison, MLB ranks second among the Big Four pro sports in the U.S., behind the NFL ($1.2 billion) but ahead of the NBA ($880 million) and NHL ($505 million), per ESP Properties.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

YouTube TV Now Presenting Sponsor For World Series

Camping World Pitches Marketing Tent With MLB

MLB Pops Open Coca-Cola Deal

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