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• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb132018

New MLB-Snapple Multi-Year Deal Fits Fans, Consumers, Marketing To A Tea

By Barry Janoff

February 13, 2018: With Spring Training about to start but winter chill still in the air, MLB is heating up on the marketing front, signing a two-year deal that names Snapple as the “official tea and juice drink” of the league.

This is MLB’s second new deal for the 2018 season following the signing last month of Supercuts as its “official hair salon” and “official hair stylists.”

Financial terms of the Snapple deal were not released.

The pact with MLB comes on the heels of Keurig Green Mountain’s planned acquisition of Plano, Texas-based Dr Pepper Snapple Group.

The alliance with MLB is part of Keurig Dr Pepper’s strategy to expand its consumer base as well as the “bottled iced coffee offerings that are sold at supermarkets and convenience stores.”

It could also open the door to more potential MLB alliance’s with Keurig Dr Pepper, which in addition to Dr Pepper and Snapple has such brands as Sunkist, 7UP, Mott’s apple juice, A&W root beer, Canada Dry, Hawaiian Punch and Schweppes.

Keurig is the largest single-serve coffee company in the U.S., according to financial analysts.

Consumer goods giant Mondel─ôz International (Chips Ahoy, Oreo, Ritz, Trident, Dentine) also has “a significant stake” in Keurig Dr Pepper ownership.

Keurig Dr Pepper is projected to have an estimated $11 billion in annual sales. By comparison, PepsiCo sales are $63 billion and MLB official partner Coca-Cola Co. $41 billion, according to industry analysts.

The two-year MLB partnership provides Snapple with marketing and activation rights across MLB jewel events including All-Star Week, playoffs and World Series “as well as other key moments during the season.”

Snapple will be able to use official MLB logos, the collective use of club marks and jewel event marks in all communication and marketing campaigns including e-commerce, TV, offline, B-2-B and POP.

Snapple has had alliances with individual MLB teams, including the Baltimore Orioles, Texas Rangers and San Francisco Giants.

Fans and consumers will see the result of the partnership via a new Snapple-MLB limited-edition baseball-themed product, as well as potential upcoming sweepstakes and consumer promotions.

In addition, Snapple will extend its under-the-cap “Snapple Facts” featuring baseball trivia.

Fanatics, MLB's official digital commerce partner, will create a “special merchandise offer to be found on select Snapple products.”

“Snapple is a brand that, like baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” Noah Garden, MLB evp-commerce, said in a statement.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them,” said Garden.

“We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas."

MLB hit a record one-season mark in 2017 with sponsorship deals totaling a $892 million, up 7.9% from $827 million in 2016 and up nearly $230 million from 2013, according to research and consulting firm ESP Properties, Chicago.

MLB sponsorship has risen steadily over the past several years, from $663 million in 2013,  $695 million in 2014, $778 million in 2015 and $827 million in 2016, per ESP.

According to Regan Ebert, svp-marketing for Snapple, “Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations.

“Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all."

MLB has been named a Top Ten Sports Marketer of the Year for 2017 by NYSportsJournalism.

Vote here for Grand Sports Marketer of the Year.

MLB Takes Its Supercuts At The Plate

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