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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May112017

MLB Renews Deal With Church & Dwight, Unveils 'All-Star Mom' With Jennie Finch

By Barry Janoff

May 10, 2017: MLB today said it has renewed and enhanced its partnership with consumer products giant Church & Dwight, which includes Arm & Hammer continuing as the official laundry detergent and OxiClean as the official stain fighter for the league.

Financial terms of the new multi-year deal were not shared.

Church & Dwight began its alliance with MLB in 2014.

Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which includes a roundtable discussion of baseball, moms and kids with Jennie Finch (MLB Youth Softball Ambassador and Olympic gold medalist), Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).

Church & Dwight will follow with a "Clean Up & Win" campaign and presenting sponsorship of MLB media assets’ coverage related to National Food Days during the season.

"We are excited to be continuing our great partnership with MLB," Melissa Martin, Church & Dwight vp-Fabric Care, said in a statement. “This program continues to provide a platform to engage and educate baseball fans about our products in new and meaningful ways and helps us build strong programs with our retailers.”

The Arm & Hammer "All-Star Mom" platform, the third between the brand and MLB, includes a contest that enables people to nominate mothers across the country who they think are an "All-Star Mom." A supporting six-part video series starring Finch, Trout and Sabathia breaks today.

The winning "All-Star Mom" receives four tickets to the 2017 All-Star Game presented by Mastercard events in Miami in July, including the  T-Mobile Home Run Derby, SiriusXM All-Star Futures Game, All-Star Legends & Celebrities Softball Game and the All-Star FanFest.

They also win airfare and hotel accommodations, all courtesy of Church & Dwight.

According to Noah Garden, evp-business for MLB, “Church & Dwight has been a great partner over the last three years and we’re excited to work with them to continually showcase baseball through a variety of unique promotional activity like 'All-Star Mom.'"

Church & Dwight said it would use its OxiClean brand in its presenting sponsorship of the National Food Days coverage on MLB Network, MLB.com and MLB social media channels.

"Clean Up & Win" is an enter-to-win contest that offers the opportunity to win tickets to the All-Star Game presented by MasterCard or Game 1 of the 2017 World Series.

In the first episode of the "All-Star Moms" video series, Finch, Trout and Sabathia talk about "Big Wins." Amber Sabathia talks about her four children, Debbie Trout relates a story about how a nine-year-old Mike would not go out to accept a baseball trophy because his team came in second but had to learn that “sometimes you have to accept a loss.”

MLB has been on a marketing partnership roll this season, including signing Nathan’s Famous as the league’s first official hot dog, Old Dominion as the league’s official freight carrier and Coca-Cola as the official soft drink (replacing Pepsi).

Coca-Cola Pops Open Alliance With MLB, Replacing Pepsi

MLB Now Trucking With Old Dominion

Hot Dog: Nathan’s Famous Signs MLB Deal

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