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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
May112017

MLB Renews Deal With Church & Dwight, Unveils 'All-Star Mom' With Jennie Finch

By Barry Janoff

May 10, 2017: MLB today said it has renewed and enhanced its partnership with consumer products giant Church & Dwight, which includes Arm & Hammer continuing as the official laundry detergent and OxiClean as the official stain fighter for the league.

Financial terms of the new multi-year deal were not shared.

Church & Dwight began its alliance with MLB in 2014.

Support for the new pact begins this week with a multi-platform "All-Star Mom" effort, which includes a roundtable discussion of baseball, moms and kids with Jennie Finch (MLB Youth Softball Ambassador and Olympic gold medalist), Debbie Trout (mother of Los Angeles Angels outfielder Mike Trout) and Amber Sabathia (wife of New York Yankees pitcher CC Sabathia).

Church & Dwight will follow with a "Clean Up & Win" campaign and presenting sponsorship of MLB media assets’ coverage related to National Food Days during the season.

"We are excited to be continuing our great partnership with MLB," Melissa Martin, Church & Dwight vp-Fabric Care, said in a statement. “This program continues to provide a platform to engage and educate baseball fans about our products in new and meaningful ways and helps us build strong programs with our retailers.”

The Arm & Hammer "All-Star Mom" platform, the third between the brand and MLB, includes a contest that enables people to nominate mothers across the country who they think are an "All-Star Mom." A supporting six-part video series starring Finch, Trout and Sabathia breaks today.

The winning "All-Star Mom" receives four tickets to the 2017 All-Star Game presented by Mastercard events in Miami in July, including the  T-Mobile Home Run Derby, SiriusXM All-Star Futures Game, All-Star Legends & Celebrities Softball Game and the All-Star FanFest.

They also win airfare and hotel accommodations, all courtesy of Church & Dwight.

According to Noah Garden, evp-business for MLB, “Church & Dwight has been a great partner over the last three years and we’re excited to work with them to continually showcase baseball through a variety of unique promotional activity like 'All-Star Mom.'"

Church & Dwight said it would use its OxiClean brand in its presenting sponsorship of the National Food Days coverage on MLB Network, MLB.com and MLB social media channels.

"Clean Up & Win" is an enter-to-win contest that offers the opportunity to win tickets to the All-Star Game presented by MasterCard or Game 1 of the 2017 World Series.

In the first episode of the "All-Star Moms" video series, Finch, Trout and Sabathia talk about "Big Wins." Amber Sabathia talks about her four children, Debbie Trout relates a story about how a nine-year-old Mike would not go out to accept a baseball trophy because his team came in second but had to learn that “sometimes you have to accept a loss.”

MLB has been on a marketing partnership roll this season, including signing Nathan’s Famous as the league’s first official hot dog, Old Dominion as the league’s official freight carrier and Coca-Cola as the official soft drink (replacing Pepsi).

Coca-Cola Pops Open Alliance With MLB, Replacing Pepsi

MLB Now Trucking With Old Dominion

Hot Dog: Nathan’s Famous Signs MLB Deal

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